Aito electric vehicle brand to enter Europe next year
Aito unveiled its latest models at the Paris auto show. Meanwhile, the Chinese luxury car brand confirmed that its entry into Europe will take place this fall.
15.10.2026 07:39 | Updated 10:31
No one is familiar with the luxury car brand Aito in Europe. Yet it has become extremely popular in China’s luxury segment in recent time. Its flagship model, the 09, has particularly posed a challenge to cars like the Mercedes GLS in that market.
Now they are bringing their latest lineup to Europe. This includes the Aito 9, Aito 8, Aito 7, and Aito 6. All of these were displayed at the 2026 Paris auto show this week.
The vehicles are set to launch in the European market in the fall of 2027. Aito also presented parts of the plans for establishment and further development in Europe.
Preparing the Vehicles for Europe
Before launch, Aito is working on meeting European regulatory requirements as well as adapting the vehicles and services to the European market.
This includes EU approval for the entire vehicle and achieving a five-star rating in the Euro NCAP safety tests according to 2026 standards.
Meanwhile, the company is conducting extensive testing of the vehicles for European road conditions, driving preferences, and local needs. Aito is also collaborating with partners to adapt driver and parking assistance systems to European roads and driving situations.
They must also establish a local service network that includes intelligent diagnostics, mobility services, local delivery of spare parts, and their own customer service team.
SERES MF Platform
The central technology platform behind the Aito models is the SERES MF Platform. It integrates technologies such as those for powertrains and chassis, an intelligent central hub, integration between the coupe body and ADAS safety systems, as well as so-called intelligent services.
Production is linked to the SERES Super Factory and the system the company calls «Industrial Brain». This solution connects partners in the value chain along with data related to information, logistics, and technology.
According to Aito, this will contribute to product development, more consistent quality, and a better customer experience as the brand expands into new markets.
Over 1.2 million drivers
Aito reports that the brand has already amassed over 1.2 million drivers in its home market.
In total, Aito vehicles have traveled 40 billion kilometers. Of this distance, more than 10.6 billion kilometers were covered with intelligent driver assistance.
More like this?
Sign up for our newsletter
– get electric vehicle news straight to your inbox!
Aito also mentions Brand Finance Automobiles 100, 2026, which, according to the press release, ranks it as China’s most valuable luxury car brand. Aito is set to be the only Chinese brand among the top ten luxury car brands as well.
What about Norway?
Some fans here might also be familiar with Seres. The Autoisme company has sold the Seres 3 and Seres 5 in Norway, but over four years they have only sold 1,072 cars there, most of them Seres 5 models. The larger model was relatively expensive at first, but its price has since dropped significantly.
They have brought a few Aito models to Norway, and it’s likely they will try entering the luxury car market with Aito as well.
About Aito
Aito was founded as late as December 2021 and is a premium electric vehicle brand under the SERES Group.
According to the company, Aito became China’s best-selling Chinese luxury car brand in 2025.
The model lineup reached one million vehicle deliveries after 46 months. The company claims this set a new record for how quickly a Chinese luxury brand in the new energy vehicle sector reached one million deliveries.
Read also
The post Electric car brand Aito coming to Europe next year appeared first on Norsk elbilforening.