BMW advances Neue Klasse roll-out in China with iX3 and i3 launches this month
Phate Zhang
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Nov 9, 2026, 11:01 AM GMT+8
BMW opened reservations for the Neue Klasse iX3 in China in August, with pre-sales prices starting at 269,900 yuan ($40,170).
The Neue Klasse i3 will launch and open for firm orders at the Guangzhou Auto Show.
BMW will launch the Neue Klasse BMW iX3 and i3 in China on November 25 and 27, respectively, advancing the roll-out of its new generation of all-electric models in the market.
The Neue Klasse iX3 will officially launch on November 25, with test drives and customer deliveries starting the same day, BMW China said on its official Weibo account on Monday. Customers with existing reservations can convert them directly into firm orders.
The Neue Klasse i3 will launch at the Guangzhou Auto Show on November 27, when firm orders will also open. Customers can lock in orders without first placing a preliminary reservation.
Both models will use nationwide uniform pricing in China. The announcement sets a specific delivery date for the iX3, which BMW had previously said would begin deliveries in November.
BMW opened reservations for the China-exclusive, long-wheelbase Neue Klasse iX3 on August 21, announcing a pre-sales price of 269,900 yuan ($40,170) for the entry-level iX3 30L.
The other 2 variants, the iX3 40L xDrive and iX3 50L xDrive, carried pre-sales prices of 299,900 yuan and 339,900 yuan, respectively. BMW said at the time that pre-sales prices would match official launch prices.
Built on BMW's Neue Klasse all-electric platform, the long-wheelbase iX3 has a wheelbase of 3,005 mm, an increase of 108 mm over the standard-wheelbase version offered overseas.
BMW is tailoring its vehicles to China through longer wheelbases and local software partnerships. Previously released information shows that the China-market iX3 will feature a driver-assistance system jointly developed by BMW and Momenta (HKEX: 6880).
Local battery production is also in place to support deliveries of the new models. BMW announced on October 15 that its sixth-generation (Gen 6) high-voltage batteries had entered mass production in Shenyang, initially supplying the Neue Klasse iX3 and i3.
BMW also said at the time that the long-wheelbase Neue Klasse i3 had completed a 1,213-kilometer test drive without recharging.
The product refresh comes as BMW faces sales pressure in China. BMW and Mini delivered about 376,000 vehicles in the country in the first 3 quarters of this year, down 21.8% from a year earlier.
BMW said the Neue Klasse i3 50L traveled 1,213 km in a real-world road test without recharging.
($1 = 6.7188 yuan)
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About Author
Phate Zhang is the Founder and Editor-in-Chief of CnEVPost. He has been a journalist since 2009, beginning his career at China Daily and Reuters, and then six years at financial media outlet Wallstreetcn, where he covered macroeconomics, financial markets and company news. His background in capital markets reporting shapes CnEVPost's focus: the business and investment side of China's EV industry — earnings, deliveries, analyst research, and policy shifts that move stocks. Contact: [email protected]