The designer of the Ferrari Luce defends the criticized aesthetics of the brand’s first electric car
Jony Ive has defended the aesthetics of the Ferrari Luce, for which his design company (LoveFrom) was responsible. Despite widespread criticism from the public and media, Ive insists that people react very differently when they see it in person. “You can create something new and different that turns out to be a mess. It’s that simple. It’s very difficult to create something new and different whose novelty lies in it being better. And that’s exactly what we’re trying to do.”
“The Luce may not be the future, but it’s part of Ferrari’s future,” says the designer, who previously worked for Apple. Ferrari’s global marketing director, Emanuele Carando, said a few months ago that he was satisfied with the Luce’s significant media impact, though he didn’t expect such negative reactions from the public.
"As the marketing director, I was very satisfied. Ferrari is a beloved brand that belongs to everyone, and everyone has the right to have an opinion about it. Yet when something new is developed, the novelty scares everyone. This has happened before... Do you remember when we launched the Purosangue four years ago? The scale wasn’t the same, but many said Enzo Ferrari would be spinning in his grave. I think now the Purosangue is probably one of the most beloved cars in the world."
The executive also stated that the proportions of the bodywork are designed to reflect the vehicle’s 100% electric nature: rather than building on the Purosangue platform, which would have been the easier approach, they chose to create a car with a short hood, allowing for more interior space and bringing the driver closer to the front axle, “which gives incredible precision when taking corners.”
Ferrari Luce delivers over 1,000 HP of power
The Ferrari Luce is a sedan that is 5,026 mm long, 1,999 mm wide, and 1,544 mm high, with a wheelbase of 2,961 mm. Its starting price is 550,000 euros, placing it in the upper end of its range. The Italian brand’s first electric car has already reached its sales target for 2026 (just under 500 units) in just two months.
Its propulsion system consists of a total of four electric motors. The front axle delivers 286 HP (210 kW) while the rear axle provides 843 HP (620 kW). The combined power reaches 1,050 HP (772 kW), enabling it to accelerate from 0-100 km/h in 2.5 seconds and from 0-200 km/h in 6.8 seconds, with a top speed of 310 km/h.
The battery has a capacity of 122 kWh, providing a range of 530 km according to WLTP standards. It features an 800-volt architecture, allowing it to be charged at up to 350 kW in direct current. The brand claims to have developed a sophisticated cooling system to ensure stable performance even under demanding driving conditions.
Source | ecomento