The Chery Q will enter the German market following its hybrid models, equipped with a 41 kWh battery and a range calculated according to NEDC standards.

Chery is establishing a German headquarters in Frankfurt am Main and preparing to launch its main brand in the first half of 2027. Following four hybrid SUVs, the Chery Q will arrive as an electric compact vehicle with a 41 kWh battery, but its exact launch date and price remain unknown.

The Chinese manufacturer is developing its European operations in phases. It opened an operational center in Barcelona in April 2026, and now a headquarters and showrooms for Chery as well as the separately managed brands Omoda and Jaecoo are being built in Frankfurt. The group is already active in countries such as Poland, Spain, and the United Kingdom.

The Chery Q is 4.19 meters long and has 89 kW of power

The first electric vehicle from the main brand aimed at European Union markets will be publicly unveiled in Paris as the Chery Q. The car measures 4.19 meters in length, 1.81 meters in width, and 1.56 meters in height. Its wheelbase is 2.70 meters, with a trunk capacity of 375 liters, plus an additional 70 liters beneath the hydraulically opening front hood.

The engine produces 89 kW, which is approximately 121 horsepower. The battery has a capacity of 41 kWh, while the Volkswagen ID. Cross, of similar size according to the manufacturer, is equipped with a 37 kWh battery. Stylistically, the Chery Q resembles the Renault 5 E-Tech to some extent, though it is significantly longer than it.

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Eric Zheng, president of Chery Auto Deutschland, described the German market as “demanding” and its customers as demanding as well. He said it’s about the “right timing,” rather than entering too early or too late. The manufacturer emphasizes the brand’s family-oriented approach and moderate prices that allow consumers to switch to electric vehicles without compromising on budget or safety. For now, this remains a promise without an official price list.

The scale of its operations is substantial. Chery claims to have been China’s largest exporter of passenger cars for 23 years. In July 2026, it delivered over 275,000 vehicles, including 202,500 for export, with about half being electrified models. The company operates in 130 countries, including 25 EU nations.

The European plan aims to be present in 20 Union markets, with 687 sales outlets, serving around 100,000 families by 2026. By 2027, these numbers are set to rise to 27 markets and 1,143 outlets. However, whether the Chery Q will be a real competitor to Volkswagen and Renault’s new compact electric vehicles will depend on WLTP standards, charging speed, and price. These three factors are still missing.

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