Chery-owned iCaur to make UK debut in 2027

News

iCaur will be the fifth Chery-owned manufacturer to be sold in the UK as of early next year.

GE

George East

15 October 2026 · 2 min read

Electric vehicle manufacturer iCaur will make its UK debut early next year, with its Land Rover Defender-sized V27 plug-in hybrid (PHEV) confirmed as its first model to arrive.

Owned by Chery, the Chinese automotive giant behind Omoda, Jaecoo, and Lepas, iCaur is a lifestyle-focused brand underpinned by an outdoorsy ‘Born to Play’ philosophy.

Its flagship V27 isn’t visually dissimilar to the aforementioned Land Rover. The full-sized SUV’s “pronounced wheel arches evoke the strength of mountain shoulders, while a defined beltline runs along the body like a natural ridgeline.” According to iCaur, “cleaner, flatter panels balance these sculpted forms, creating a purposeful, squared-off silhouette with a powerful, grounded stance.”

The iCaur V27’s cabin has already won the prize for best premium car interior design at the 2026 Turin Automotive Design Awards. The ubiquitous central touchscreen sits above a bank of physical buttons, while a blend of metal, leather, and wood appears to be used liberally throughout. It’s unconfirmed whether the latter two materials are derived from real cow and tree.

iCaur has yet to confirm UK powertrain specs for the V27, but when it launched in China last year, it was confirmed as a 450bhp PHEV with a combined 600-mile range. Full details, along with pricing, battery size, and electric-only range, will be announced closer to its UK launch early next year.

However, right-hand-drive (RHD) UK-spec cars will be developed at Chery’s recently opened R&D centre at the Millbrook testing ground in Bedfordshire to tune the car for the UK market and refine it for the country’s potholed roads.

Next week, iCaur will also introduce its smaller, V25 PHEV at the Chery International Summit in Wuhu, China. The V25 is powered by a 154bhp 1.5-litre petrol engine, mated to a 33.68kWh battery pack and two electric motors.

According to filings from the Chinese Ministry of Industry and Information Technology, the iCaur V25 has a pure-electric range of 130 miles and a 600-mile combined range. It remains to be seen whether the V25 will join its bigger brother here, but given Chery’s success with its existing UK brand line-up, it’s certainly not impossible.