Orders open for the Genesis GV90 in South Korea

Genesis is opening order books in South Korea for the GV90, its electric flagship. The highlight of the lineup is the four-seat Neolun variant, featuring all available equipment options, including the VIP package and underfloor heating, starting at approximately €165,600. The market launch in Europe is planned for the first half of 2027.

Image: Genesis

In the South Korean home market of the Genesis GV90, the electric flagship is now available for order. This marks the first time concrete prices have been announced for the GV90 and its ultra-luxury derivative, the GV90 Neolun. The options list demonstrates just how strongly the SUV aims to position itself in the absolute top tier.

The entry price for the standard GV90 is 143,790,000 Won (approx. 97,000 Euro). Ticking all the boxes brings the standard GV90 to 193,640,000 Won (approx. 130,600 Euro). The more exclusive GV90 Neolun, featuring rear-hinged coach doors, starts at 189,900,000 Won (approx. 128,000 Euro). With maximum equipment, the total rises to 245,600,000 Won (approx. 165,600 Euro), making the Neolun the most expensive series-production vehicle from South Korea to date.

For the standard GV90, comfort can be enhanced with various packages. The Individual Lounge seating configuration, with six individual seats, costs an additional 6.0 million Won (approx. 4,050 Euro). The comfort package for the front and rear seats includes massage seats, leg rests and a footrest. The Easy Access Package adds automatic doors and electric running boards. A panoramic glass roof is also available, along with the Bang & Olufsen sound system with 25 speakers. Additional options include the rear entertainment system, the electronic limited-slip differential (Dual e-LSD) and a heating package with multiple integrated heating surfaces throughout the interior.

The GV90 Neolun comes standard with forged 24-inch wheels in gloss black. The biggest price driver in the configurator is the Executive Suite chauffeur package. For an additional 49.6 million Won (approx. 33,550 Euro), the rear compartment transforms into a luxury lounge.

The package includes 24-way electrically adjustable rear individual seats with massage functionality, a fixed partition to the luggage compartment, a centre console with a refrigerator, fold-out tables, entertainment screens and a dimmable panoramic glass roof. As an additional highlight, the real wood floor in the rear can be equipped with an integrated radiant heating system for an extra 3.1 million Won (approx. 2,090 Euro), inspired by the traditional Korean Ondol underfloor heating.

Image: Genesis

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Both model variants share the Hyundai Motor Group’s most powerful all-wheel-drive layout, delivering 490 kW and 800 Nm of torque, powered by a large 123.5-kWh battery. According to the manufacturer, this results in a range of up to 500 km for the standard GV90 and up to 460 km for the GV90 Neolun. In the fully equipped four-seater configuration of the Neolun, the range decreases slightly to 432 km.