The new Jaecoo ET impresses with 800V, 290 kW charging speed, and a 100 kWh battery.

Chery continues to expand its international presence, with Canada set to be one of its next targets. According to Canadian media, the Chinese manufacturer is preparing to introduce the Omoda and Jaecoo models in the first months of 2027, adopting a strategy quite different from that used in Spain. Rather than starting with relatively affordable models, the company aims to launch a high-end electric vehicle packed with technology and sized to rank among the largest SUVs on the market.

The most interesting aspect is that Chery has not developed a completely new model for this venture. It has opted for one of its most advanced vehicles from its lineup, the Exlantix ET, and made some aesthetic and commercial modifications to turn it into the Jaecoo ET. This approach allows it to leverage an already developed platform while simultaneously strengthening a brand that is achieving significant international expansion.

This decision is particularly noteworthy from a European perspective. Here, Jaecoo began its journey with models like the Jaecoo 7 and is expanding its range steadily, while Chery also planned to introduce the Exlantix in Spain during the first half of 2027.

Jaecoo ET: an electric SUV nearly five meters long, operating at 800 volts with ultra-fast charging

The new Jaecoo ET retains much of the design from the Exlantix ET, though it features a different front end with vertical grilles aimed at aligning it with Jaecoo’s aesthetic identity. It also includes specific modifications for the Canadian market, where low temperatures require special attention to certain components.

This is an SUV that is 4.98 meters long with a wheelbase of 3 meters, dimensions that place it above the Tesla Model Y and bring it closer to models like the Audi Q8 e-tron or the BMW iX. Its body design features smooth lines, giving it a silhouette more akin to that of a luxury sedan than a traditional SUV.

Inside, Chery aims to demonstrate its commitment to quality and luxury features. The Jaecoo ET uses high-end materials, Nappa leather upholstery, a large 15.6-inch central screen, and a sound system with up to 23 speakers and 2,140 watts of power. It also offers features such as heated, ventilated, and massaging seats in both the front and rear, along with a panoramic roof made of electrochromic glass.

Modifications have also been made for Canada to improve its performance in winter. These include more conventional door handles, a dedicated heating system for the windshield, and improvements to the cargo port cover to prevent issues caused by ice buildup.

On the mechanical side, the Canadian version will feature two electric motors and all-wheel drive, with a combined power output of around 353 kW (480 HP). This power level should provide more than sufficient performance for an SUV of this size, though its focus is clearly on comfort and long-distance driving.

The battery will have a capacity of 100 kWh, with a preliminary range of around 525 kilometers under the WLTP cycle. This figure is not particularly high considering the size of the battery pack, but it is combined with an 800-volt electrical architecture, one of the main technological advantages of this model.

Thanks to this system, the Jaecoo ET can achieve fast charging speeds of up to 290 kW, which should allow it to significantly reduce stops during trips. It will also feature battery pre-conditioning, a function that is especially important for achieving high charging speeds in low outdoor temperatures.

Regarding the price, Canadian media estimates its access fee to be around 40,000 to 45,000 euros at current exchange rates, though Chery has not yet released an official figure. This pricing would place it in a competitive position against the large electric SUVs from traditional manufacturers, especially if it can maintain such a comprehensive lineup.

Could Chery sell the Jaecoo ET in Spain without using the Exlantix name?

The big question is whether this strategy might eventually extend to Europe. Indeed, there are arguments in favor of this possibility, though there is also a significant obstacle: Chery has already confirmed that Exlantix will officially arrive in Spain in 2027, with the ET being one of its first models.

This means that, at least on paper, the manufacturer plans to market this SUV under its luxury brand. However, the move made in Canada shows that Chery does not consider it necessary to maintain the same name in all markets. If business conditions dictate it, it can use a more well-known brand to introduce products originally developed for another of its divisions.

And this is where Jaecoo might have an advantage. The brand already has a network of dealerships in Spain, a solid commercial presence, and an identity that buyers are beginning to recognize. Introducing a large electric SUV under the Jaecoo ET name would allow it to leverage all of this infrastructure without having to develop a new commercial network from scratch for Exlantix.

Of course, there is also the opposing argument. Exlantix was created precisely to stand above Omoda and Jaecoo by competing in a higher-priced segment and offering a more exclusive image. Selling the same car under two different names could create confusion among customers and complicate the positioning of both brands.

One possibility is that Chery might end up using a differentiated strategy by country, keeping Exlantix in certain European markets and using Jaecoo in those where its commercial presence is stronger. This is something it is already doing in Canada, but it is not yet part of any announced plans for Spain.

What is clear is that the Chinese group has room to reorganize its international portfolio. Omoda, Jaecoo, and Ebro already operate in our market, while Lepas and Exlantix are preparing to expand. There are a considerable number of brands, perhaps too many, especially for a manufacturer that is still establishing itself in Europe.

For now, the Jaecoo ET is a commercial reality being prepared for Canada and an interesting option for Europe. Its arrival in Spain under that name has not been confirmed, but a precedent already exists. Given the speed at which Chery is expanding and reorganizing its brands, it would not be surprising if its European plans change before the first Exlantix models reach our dealerships.