Xpeng expands its sales network through partnership with Emil Frey
Xpeng is expanding its German sales network with two new locations from its partner Emil Frey Deutschland. These are the manufacturer’s goals by the end of 2026.
Image: Xpeng
The Chinese electric vehicle brand Xpeng entered Germany in 2024 and has been continuously expanding its sales network since then. Unlike many other Chinese brands that distribute their vehicles directly or through agency models, Xpeng relies on traditional dealership partners. In addition to well-known partners such as Wahl-Group, Kuhn + Witte, and Leseberg Automobile, the manufacturer has now also formed a partnership with Emil Frey Deutschland.
Christof Häßler, who became Head of Sales for Xpeng Germany on July 1, 2026, aims to expand the sales network to 110 outlets by the end of the year. As of mid-2026, there are around 70 German sales locations. With Emil Frey Deutschland, the Hessengarage in Frankfurt and the Schwabengarage in Pforzheim have now been added to the network.
"We are proud to have secured Germany, along with Emil Frey Deutschland, as one of Xpeng’s strongest automotive distribution groups," says Markus Schrick, CEO of Xpeng’s Central Europe sales region. He views this partnership as a strategically important step: "Germany is a key market for Xpeng in Europe. With Emil Frey Deutschland, we have a strong and experienced partner at our side who specializes in the distribution and service of battery electric vehicles, shares our vision for intelligent, connected, and sustainable mobility, and will help bring it to life successfully."
Xpeng’s portfolio currently includes four models in Germany, all of which use an 800-volt architecture. The lithium iron phosphate batteries do not rely on raw materials such as cobalt, nickel, or manganese, and it is possible to charge from 20% to 80% in just ten minutes.
The entry model is the SUV coupe G6. One tier above is the G9, which serves as the brand’s classic SUV flagship, offering more space and comfort. The lineup is completed by the P7+ sedan, designed for efficiency. Xpeng also offers an extra-large van with seven seats, the X9. “In a few weeks,” according to Xpeng’s announcement in early October 2026, the fifth model is set to hit the market — a sporty and compact SUV coupe named L03, equipped with a more affordable 400V technology.
But the Chinese brand aims to do well not only in sales. “Alongside high quality in sales, a well-functioning spare parts supply is also an important prerequisite for high customer satisfaction and our market success,” says Markus Schrick. That’s why Xpeng invests heavily in spare parts supply and service. An efficient European logistics network with its own warehouse for Germany, along with an intelligent system featuring remote diagnosis and some remote solutions, is intended to ensure comprehensive and competent customer service.
