One Chinese luxury brand for Norway
Norway will become the market’s first European outlet, with the first vehicles scheduled to arrive in the first quarter of 2027.
13.10.2026 15:44 | Updated 15:52
Norway is welcoming new brands, and we will gradually move from reliable practical cars to true luxury vehicles.
It started seriously with Hongqi, which looked like a Rolls Royce. Now it seems Range Rover is the new benchmark. We will see many five-meter-long SUVs with luxury features that even a cinema hall might envy.
One of these is the car brand Avatr. (No, it’s not a typo, although they prefer using uppercase letters), which made its debut at the auto show in Paris yesterday.
At the same time, the deal with RSA was made public.
Working with multiple Chinese brands
RSA has a long history with various ethical car brands and was one of the first in Norway to start dealing with Chinese brands.
RSA is already a distributor for the car brands Suzuki, Isuzu, Maxus, BYD (for now), JAC, KGM, Exlantix, Omoda & Jaecoo, and Leapmotor.
RSA will be responsible for the import, distribution, dealer sales, and after-sales service of Avatr in Norway.
And this fits RSA quite well, as BYD is establishing its own import arm in Norway by next year.
What kind of cars are there?
Avatr is an electric premium brand backed by Changan Automobile and the world’s largest battery manufacturer CATL.
The brand was founded in 2018 and launched in 2021, with R&D facilities in Chongqing and Shanghai in China, as well as in Munich in Germany.
The current model lineup includes four SUVs, two sedans, and one station wagon.
We believe the 07L SUV is the best fit for Norwegian buyers. However, it’s not a compact car—measuring 4.91 meters in length and 1.65 meters in height.
It’s a pure five-seater weighing 2.5 tons, equipped with an 89 kWt LFP battery, offering a range of 650 kilometers according to the less stringent Chinese NEDC standard.
It has two engines at the back and one in front, with a combined power output of 970 horsepower/996 Nm. It can reach 100 km/h in 3.7 seconds and has a top speed of 200 km/h.
The car features air suspension that can be raised and lowered, and it can be submerged in water if you need to camp in it.
Otherwise, it’s packed with luxury features and costs around 330,000 kroner in China.
Norway First in Europe – Aiming Globally
Norway will be the first country in Europe to sell the Avatr.
But Avatr states that the brand is already represented in over 40 countries and regions, with more than 80 sales channels outside of China.
In Thailand, it ranks 11th among the best-selling premium electric vehicles, according to the company. In the United Arab Emirates, the brand is expected to hold nearly 10 percent of the premium electric vehicle market, which is already a significant share.
The goal is to be present in over 80 countries and regions by 2030.
By then, they aim to have more than 700 sales channels, with 45 percent of vehicle sales coming from markets outside China.
Seeking Norwegian dealers
The vehicles will be sold through selected Norwegian dealers, and RSA is currently recruiting partners. The plan is to establish a dealer network with geographic coverage.
For now, we don’t have any information on which models will be available, what their specifications will be, or how much these luxury vehicles will cost.
According to the plans, we expect to learn more about this in the first quarter of next year.
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The post Nok et kinesisk luksusmerke til Norge appeared first on Norsk elbilforening.