2026 World Motor Show: AITO, Seres’ premium brand, returns to Paris to prepare its European expansion
For the third consecutive year, AITO will use a major European auto show to make its presence known. The premium brand of China’s Seres group will hold a press conference on October 12 at the Mondial de l’Auto, where it will unveil new plans for its international expansion.
Paris is well-known to AITO. It was here that the brand made its international debut in 2024, after traveling from Chongqing to the Porte de Versailles in a convoy: its AITO 5, 7, and 9 SUVs covered approximately 15,000 kilometers in 38 days. It then attended the IAA in Munich in 2025, before returning to the capital city.
Born from a partnership between Seres and Huawei, AITO gained recognition in China with a range of large SUVs equipped with advanced technologies. We previously detailed the AITO M9, its flagship model available in all-electric versions or with range extenders. Seres is also well-known in Europe, where it has already launched electric SUVs under its own brand.
The brand now claims to have over 1.2 million users and highlights its inclusion in Brand Finance’s 2026 list of the world’s 10 most valuable luxury car brands. It is said to be the only Chinese brand on this list. Adhering to its slogan “Intelligence Redefining Luxury,” AITO promises to tailor its products to local regulations and market expectations.
And when will it go on sale?
A consistent presence at major European auto shows is certainly positive. But three years after its debut in Paris, the question remains: when can people actually buy an AITO in France? To our knowledge, the brand has yet to announce any timeline, model lineup, or distribution network for Europe. The statement mentions “future steps” in its expansion but provides no further details.
The Seres group is not new to entering the French market. In 2021, it launched the electric SUV Seres 3, followed by the Seres 5, yet neither model achieved significant success. This past experience calls for caution and makes announcements about AITO’s European strategy all the more anticipated.
What models, what powertrains, and at what prices? We hope to get some answers on October 12th during its press conference scheduled for early morning. In the meantime, find all our updates in our 2026 World Auto coverage.
