The Mitsubishi Eclipse Cross is a complete sales disaster: it’s now lowering its price by over 5,000 euros.

In Mitsubishi’s executives’ minds, the idea sounded great. To launch an electric clone of the Renault Scenic to have a competitive electric car without spending much money. But reality is quite different, with sales in Europe being a complete disaster, which has forced them to make moves in some markets to try and get rid of their inventory.

The new Eclipse Cross entered a battle where it was like using a knife against a spoon. It’s a highly competitive segment, the C-SUVs, where its rivals have made significant progress, and where Mitsubishi has lost its brand image standing.

The situation is particularly striking given that Mitsubishi was one of the pioneering brands in this market thanks to the small i-MiEV, launched in 2011. Now, with a family SUV focused on range and interior space, the company is trying to regain ground. However, the sales figures are truly concerning.

A discount of over 5,000 euros to boost sales

Mitsubishi’s response has been to offer a significant discount. In some markets, the importer has provided reductions of up to 5,300 euros, a tactic aimed at making this model more attractive despite it having compelling advantages on paper for competing in the segment of family electric SUVs. This promotion seeks to overcome one of the barriers that might hinder its acceptance among buyers.

In Spain, the figures highlight the difficulties this model faces in gaining market share. The Mitsubishi Eclipse Cross has only 36 units registered in 2026, compared to 465 for the Renault Scenic, which also performs poorly by similar standards, and 176 for the Nissan LEAF. This is a substantial gap among three models that share similar technology.

High range, but a price out of reach

The interior follows a similar philosophy, with a modern layout and a practical approach. Its selling points also include an eight-year warranty, subject to Mitsubishi’s terms, which can provide reassurance to those considering switching to an electric car and planning to keep it for a long time.

The latest update allows it to feature the new Scenic models with two battery options: one LFP battery of 67 kWh and another NCM battery of 89 kWh. With the LFP battery, the Eclipse Cross claims a WLTP range of 472 km. It can be charged at up to 165 kW DC, reaching 80% charge in about 24 minutes from 15%. The NCM battery has a capacity of 87 kWh, enabling a WLTP range of 650 km. It charges 9 minutes faster than the previous 87 kWh NCM battery, reaching 80% charge in 28 minutes with a peak charging rate of 150 kW.

Early reviews of the model highlight its comfort, ample interior space, and reasonable fuel consumption. Therefore, it doesn’t seem that the problem lies necessarily with the product itself, but rather with its ability to stand out in a category filled with increasing numbers of alternatives.

Regarding prices, this is another reason for its practically zero sales. In Spain, the current model starts at 49,950 euros, before any discounts or promotions. This is a price that’s completely out of line with market standards, whereas the Renault Scenic starts at 45,085 euros before such incentives.

Could those 5,300 euros boost sales? Honestly, it’s complicated, as 44,650 euros remains a very high price for the Eclipse Cross. It seems doomed either to see its price drop significantly or to disappear from the market.