Complete darkness over La Luce (Ferrari) — what happened to it?

Total darkness around the Luce: What happened to Ferrari’s first electric model after its controversial May launch? A reader asks. Vaielettrico answers. To contact us: info@vaielettrico.it

Total darkness around the Luce: Is it being sold?

"What happened to the Ferrari Luce? After its launch (if I remember correctly in Rome) and the harsh criticism last May, I haven’t heard anything about it since. I was struck by the fierce rejection of this model written in Quattroruote by the renowned designer Walter de Silva. Usually, those in this profession don’t speak ill of their colleagues, but that article was full of scathing words. Is it being sold now, or will it be a huge failure, as many critics predicted—perhaps the first one for Ferrari in years? I’m not referring to Formula One races, of course, but to production cars sold to customers. I want to make clear that I’m not interested in buying the Luce; it’s just the curiosity of someone who has always followed Ferrari with admiration. Thank you for any possible response, and congratulations on the work you do." Alberto Poggi

The focus is on the East, most recently with a party in Singapore

Answer. As far as we know, after the very cold reception it faced in Europe, Ferrari has focused its promotional efforts in the Far East. In China and surrounding areas, it seems there wasn’t the same frosty reception as here, and in fact sales of the Luce model are going quite well. At the end of July, Maranello announced that production for 2026—500 units—was already sold out. Since then, efforts have been directed toward 2027 with various events. The most recent one took place this weekend in Singapore, coinciding with the Formula One Grand Prix. Ferrari organized it in partnership with investment bank J.P.Morgan, which is able to attract potential customers who aren’t deterred by the price of 550,000 euros. It seems the event was successful, judging by what a top executive from a noble family like Ludwig zu Hohenlohe of Cirranric wrote on LinkedIn (here).

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