1.2 million units sold and up to 1,474 km of range: AITO, Huawei’s luxury SUV brand, enters Europe with Spain as its target market

13/10/2026 16:00

Updated to

13/10/2026 17:41

Among the multitude of Chinese brands entering Europe—many through Spain—one was already missing. While generalist brands like Geely and its luxury brand Zeekr, whose 646 CV electric vehicle we’ve tested, have arrived in Spain, another luxury brand has now announced its entry into Europe for autumn 2027.

It was unveiled at the Paris Motor Show, an event that Huawei’s luxury SUV brand has attended for three consecutive years. We’re talking, of course, about AITO—a surprise brand in China, as it was created within Huawei’s HIMA partnership strategy with other manufacturers just under five years ago, in December 2021—and it has been a huge success in sales, selling over 1.2 million units in China, many of them its most luxurious SUVs, which offer a range of up to 1,474 kilometers.

A well-known formula for electric and hybrid luxury SUVs, but with a touch of luxury

A priori, we are already very familiar with the recipe for success of this SUV brand in Spain—electric and “hybrid” SUVs, or more precisely, electric vehicles with extended range. However, Huawei and Seres, a mid-range car manufacturer, have added their own design and a touch of luxury that suits Chinese consumers well, to the point where they have already achieved over 1.2 million sales.

Now, this Chinese luxury SUV brand has announced its entry into Europe in the fall of 2027. Although it hasn’t specified which markets or models will be available, it’s significant that it showcased four models from its lineup at Europe’s most important auto show: the 6, 7, 8, and 9; which are known in China as M6, M7, M8, and M9 respectively.

All of them are SUVs with electrified powertrains, and the latest model is a luxury SUV featuring an electric powertrain as well as an EREV setup, offering up to 1,474 km of range according to the CLTC cycle.

That doesn’t mean its arrival in Europe is imminent. In fact, the Chinese brand has indicated next autumn as a rough timeline. For these SUVs — in which Huawei handles design, development, and engine or software supply — to enter Europe, they must pass the European WVTA (Whole Vehicle Type Approval) and meet EU requirements regarding safety and emissions.

Finally, these luxury SUVs co-developed by Huawei will need to pass the Euro NCAP tests. The brand hopes to achieve the highest possible score in these tests: five stars.

Huawei’s SUVs are likely to arrive in Spain

As for their arrival in Spain, we can’t say it’s 100% certain, but everything suggests that given the surge in Chinese brands in our country — with BYD even bringing its luxury brand Denza here, and Dongfeng doing the same with Voyah — it’s highly likely that AITO will target Spain as a future market.

The arrival date in Spain remains unknown, as does the potential departure price. However, since it is a Chinese luxury SUV brand, the prices should be competitive... but close to those of other direct competitors.