Zeekr will enter Poland in 2026. Up to six models at launch, but with one question mark.
Zeekr is set to enter Poland and Austria in the fourth quarter of 2026 under a new distribution agreement with AutoWallis Group. In Poland, the brand will be developed alongside the Portuguese group Salvador Caetano, with six models initially available: 001, X, 7X, 8X, 9X, and 7GT.
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For the Polish market, this is another indication of an entry by a major Chinese premium brand under the Geely umbrella. It’s also another plan that must be considered as such for now, rather than cars already on display in showrooms.
Who Will Introduce Zeekr to Poland
AutoWallis will be responsible for the brand independently in Austria and together with Salvador Caetano in Poland. This is a quite interesting arrangement, as Salvador Caetano already has considerable experience in establishing automotive brands in Europe, while AutoWallis has been strengthening its position in Central and Eastern Europe for some time.
In practice, this means one thing for customers: Zeekr is no longer referring to Europe in general, but is pointing to specific countries and a specific deadline, namely the end of 2026. This sounds more serious than a casual statement like “we’ll enter the EU,” even though there is still a long time before actual sales begin.
There is another aspect here as well. In 2025, AutoWallis announced that it would be responsible for introducing the NIO brand to Poland. Now Zeekr joins this effort. The plans on paper are extensive, but it will be the sales network, service infrastructure, and pricing that determine whether these plans turn into a real presence in the market.
Six models at once, but not all are obvious yet
The lineup looks ambitious: Zeekr 001, Zeekr X, Zeekr 7X, Zeekr 8X, Zeekr 9X, and Zeekr 7GT. Some of these vehicles are already well-known or have been more widely showcased, especially the 001 and X. These are models that European customers can relatively easily classify as premium EVs, alongside Tesla, BMW, Audi, or Volvo.
The Zeekr 001 is something like a raised shooting brake and has been one of the brand’s strongest offerings from the start. The Zeekr X, on the other hand, is a smaller crossover with technology closely related to the Volvo EX30 and smart #1, as all are part of the Geely group and use similar components.
The 8X, 9X, and 7GT are less certain, as their naming and the final European lineup could still change. In other words, while the manufacturer has released a list of models, it’s possible that some vehicles may arrive later, with different specifications or as limited editions, before their debut in over a year. This is common when expanding into Europe.
What We Know About Prices in Poland
Brief does not provide Polish pricing, which is currently the biggest gap. However, it can be assumed that Zeekr will not be a “budget” brand but rather a Chinese premium option targeting higher-end consumers than BYD Atto 3 or MG4, and closer to more luxurious versions of Tesla Model Y, Volvo EX30/EX40, BMW iX1, or certain Audi models.
In European markets where Zeekr is already operating or has been announced, prices for its models typically fall within the broader premium segment. Therefore, for Poland, it can be cautiously assumed that:
The Zeekr X might start at around 180,000–220,000 zł.
The Zeekr 001 is likely targeted at a price range of about 250,000–350,000 zł.
Larger models like the 7X, 8X, or 9X will probably cost even more.
These are currently just estimates based on the brand’s positioning and prices in Europe, not official pricing lists. In short: it won’t be cheap.
European style, Chinese owner
Zeekr has been in operation since 2021 and is part of Geely Auto Group, the same automotive conglomerate that includes Volvo, Polestar, smart, and Lotus. The brand emphasizes its European design and the development of vehicles in R&D centers across Europe, including in Gothenburg, Sweden.
This isn’t just empty marketing, as Geely has relied on European design and engineering resources for years. However, for customers, three things are more important than design claims: price, service, and delivery speed. It’s precisely in these areas that premium brands can excel most easily.
Zeekr is set to make a strong entry, but the Polish market has already seen several ambitious plans from Chinese brands that ran into logistical challenges and homologation hurdles at the start. If AutoWallis and Salvador Caetano succeed, 2026 will be extremely competitive in the premium EV segment in Poland. Which Zeekr model do you think would make the most sense here: 001, X, or maybe 7X?
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