Zeekr has launched a Polish website. The Geely brand is gathering interested buyers ahead of the sale.
Zeekr launched the zeekr-poland.pl website, where users can sign up for the newsletter. The brand’s European X account also welcomed the Polish market with the message “Hello, Poland. Zeekr has arrived.”
This is another clear sign following reports that Auto Wallis will be responsible for Zeekr’s development in Poland. The Hungarian group already distributes several automotive brands in the region, so this doesn’t seem like a trial of interest conducted from headquarters in China.
For now, just a newsletter — no configurator or prices
The Polish website still doesn’t offer the option to order a car or display an official price list. There is also no date for opening showrooms, a list of dealers, or any announcements regarding first deliveries.
This is the stage of gathering contacts before official launch. A simple step, but much more concrete than just announcing an entry into Poland without a local website or designated importer.
Zeekr belongs to Geely Group, the same company that owns brands such as Volvo, Polestar, Lotus, and Lynk & Co. In Europe, the brand already sells the 001, X, and 7X models. For Polish customers, the most interesting option might be the Zeekr 7X, an electric SUV in the class of Tesla Model Y, available in select markets with an 800 V architecture. According to previous reports, models 001, X, 7X, 9X, and 7GT are expected to be available in our country.
Auto Wallis is set to handle sales
Previously, Auto Wallis announced it would manage Zeekr in Poland. The launch of a local website suggests that the project has moved from presentation to actual operational preparations.
The biggest unknown is the pricing strategy. Zeekr in Europe isn’t positioned as an inexpensive Chinese electric car. Instead, the brand targets customers who consider Tesla, Polestar, BMW, and Mercedes but expect a high level of equipment already at the base price. However, without a Polish pricing list, it’s impossible to determine whether this will be a reasonable alternative or just another premium brand with ambitions beyond sales volume.
The first real test won’t be the launch of the website itself, but rather Zeekr 7X’s price in Poland and the delivery timeline. Should Zeekr compete with Tesla Model Y in terms of price in Poland, or position itself higher among premium brands?
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