Xiaomi: Electric car launch in Europe approaches

This confirms that Xiaomi is indeed preparing to enter Europe. A SU7 is currently on display at IFA Berlin 2026, the largest electronics exhibition in the Old Continent. Meanwhile, the brand has begun seeking partners to distribute its cars here. A recruitment form has indeed appeared at the bottom of Xiaomi Auto’s European website.

Xiaomi no longer hides its automotive ambitions in Europe. After confirming an entry into the Old Continent in 2027, the Chinese manufacturer is using IFA Berlin to show its first electric car to European audiences—the SU7. This marks another step that brings the brand closer to its launch here.

A Xiaomi SU7 Visible in Europe

In its first participation at IFA Berlin, Xiaomi aimed high. The company occupies over 3,300 square meters and showcases around 380 products related to its “Human × Car × Home” ecosystem. Automotive plays a significant role here, with the Vision Gran Turismo concept car, as well as the SU7 and SU7 Ultra models. This presence in Berlin allows Xiaomi to begin presenting its product range directly to the European public.

Germany is likely to be among the first markets affected. For France, Xiaomi has not yet confirmed anything. We also do not know which models will actually be available in Europe. The presence of the SU7 and SU7 Ultra in Berlin is an indication, but the YU7 (an SUV competing with the Model Y) might also have a strong chance in a market particularly interested in this type of vehicle design.

Xiaomi is already preparing its European network

Another clue indicates that the launch date is getting closer. At the bottom of Xiaomi Auto’s international website, there is now a section titled “Dealer and Distribution Inquiries.” The Chinese manufacturer presents this form as its official channel for companies wishing to establish a dealership or distribution partnership, along with an email address created specifically for this purpose.

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Xiaomi will launch its electric cars in Europe in 2027

Xiaomi is also beginning to build the network that will be responsible for selling its electric vehicles and likely handling after-sales services. This is an essential effort for a company that still lacks the traditional automotive distribution network of its future competitors. The brand can, however, rely on rapid growth in China. Xiaomi Auto claims to have delivered over 760,000 cars since its inception...

A few months before the announced deadline, the pieces of Xiaomi’s European strategy are starting to fall into place seriously.