Survey: 58 Percent Open to Chinese Company Cars

Image: BYD

A survey conducted by research firm Omniquest on behalf of fleet management service provider MHC Mobility reveals a high level of openness to Chinese car brands among German corporate fleets. 58 percent of respondents from companies with company vehicles can envision using vehicles from Chinese manufacturers as corporate cars in the next three years. 25 percent rule this out, while 17 percent are undecided.

The approval rate is particularly high among respondents involved in vehicle procurement, who make up nearly half of the sample. In this group, 79 percent can envision Chinese vehicles in their fleets, and a quarter are already planning to incorporate them specifically. Among those without any role in decision-making, the approval rate is 34 percent. Another 34 percent respond with “I don’t know.”

Differences exist among age groups: 77 percent of those aged 30 to 39 can imagine Chinese vehicles in their fleets, compared to 42 percent of those aged 60 to 69. As the most important reason for choosing a Chinese manufacturer, 29 percent cite price and overall operating costs, 27 percent point to technology and features, and 19 percent mention electric vehicle expertise. Among decision-makers, technology and features rank first at 32 percent.

The most frequently cited concerns include the service and repair network at 26 percent, political uncertainties such as tariffs at 22 percent, and data protection and IT security at 20 percent. Following these are parts availability at 13 percent and residual value risk at 10 percent; brand image accounts for 9 percent.

43 percent see no problem with using a BYD or MG instead of an Audi or BMW as a company car, as long as the vehicle is good, while another 22 percent find such a change interesting. 22 percent would consider it a downgrade, and 13 percent feel it would be awkward with customers and colleagues. Regarding price, 32 percent would switch to a Chinese model if it were 10 to 20 percent cheaper. 26 percent require a price advantage of more than 20 percent, 19 percent are satisfied with 5 to 10 percent, and 4 percent prefer the same price.

The expressed interest is currently matched by significantly smaller market shares. BYD achieved a 1.8 percent market share in Germany in the first half of 2026, while MG reached 1.1 percent. According to Dataforce, Chinese manufacturers held around 1.4 percent of the market share in the fleet business at the beginning of 2026.

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About the author

Thomas Langenbucher is an expert in electromobility with professional experience in the automotive and financial industries. Since 2011, he has been covering electric vehicles, sustainable technologies, and mobility solutions for ecomento.de. Learn more.

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