After selling 56,897 units in just a few hours, Chery is preparing to bring a small electric car priced at 15,000 euros to Europe.

Chery is no longer content with selling cars in Europe through its OMODA and JAECOO brands. The Chinese manufacturer, which has become China’s largest automobile exporter, has confirmed it will bring two models under its own name to the Old Continent: the compact electric car Q and the SUV Tiggo X, designed to enter two market segments where the brand does not yet have a direct presence.

This move is part of a much more ambitious plan. Chery has announced 13 major launches between 2026 and 2027, including gasoline-powered cars, hybrids, electric vehicles, SUVs, sedans, and pickups. The Q and Tiggo X are just the starting point of this expansion, each targeting a completely different type of customer. Chery’s efforts to strengthen its presence in Europe will see the EBRO factory in Barcelona as a key focus.

A compact electric car with a rear motor

The Chery Q is a small electric hatchback, measuring 4,195 mm in length, 1,811 mm in width, and 1,568 mm in height, with a wheelbase of 2,700 mm. In markets where it is already available, the motor is mounted on the rear axle and produces 122 horsepower, powered by a 41.3 kWh LFP battery. The manufacturer claims an range of over 400 kilometers, though this figure comes from testing cycles that are less stringent than Europe’s WLTP standard; the actual range will be known closer to the launch. Its selling price is expected to be around 15,000 euros after discounts and subsidies.

Beyond its mechanical specs, the Chery Q offers practical solutions that are uncommon for a car of this size: independent suspension on both axles, a V2L function to use the battery as an external power source, a 70-liter front trunk, and a cargo capacity of up to 1,450 liters with the rear seats folded down. The brand also highlights that the cabin features 38 storage compartments scattered throughout. In China, 56,897 units of the Chery Q were sold within just a few hours of going on sale.

The key event will be in Paris, under the shadow of Volkswagen and Renault

Chery has confirmed that the Q will make its European debut next October at the Paris Motor Show, where the brand will be exhibited under its own name for the first time. Entry into markets such as Poland is scheduled for next year. There, it will compete with established rivals like the Volkswagen ID. Polo, the Renault 5 E-Tech, or the new Geely E2, in a segment where price will be crucial in convincing European buyers. In the future, it will also compete with EBRO’s first electric car, designed in the same style as the Chery Q and announced by the brand a few months ago.

The Tiggo X, a nearly five-meter SUV with seven seats

At the other end of the range is the Chery Tiggo X, an SUV approximately 5 meters long with seating for seven passengers, featuring a much more angular body style compared to the other models in its family. Its design, with a vertical rear end and a raised hood line, places it within the current trend toward SUVs with more squared-off shapes. Chery positions the Tiggo X not as a standalone model but as the beginning of a full lineup of SUVs focused on lifestyle and off-road driving experiences.

The first model in this new range will come equipped with a plug-in hybrid system capable of generating around 483 horsepower and 630 Nm of combined torque, along with a battery that allows it to travel approximately 200 kilometers on electricity alone. This figure, like that of the Q model, is based on the Chinese CLTC cycle, so the result under the European WLTP cycle is likely to be lower.

Local development to suit European roads

To avoid the common issue with Chinese cars that perform well in their home market but fall short in Europe, Chery has established a research and development center near the UTAC Millbrook test track in Bedfordshire. There, efforts will focus on steering, suspension, shock absorbers, software, and driver assistance systems, using German cars as a benchmark. The center, which may also explore autonomous driving and artificial intelligence, will not work exclusively for Chery; its innovations will benefit Omoda, Jaecoo, and Lepas as well.

Chery’s European strategy isn’t limited to selling imported cars. The former Nissan factory in the Barcelona Free Zone, where the Chinese brand partners with EBRO, began production at the end of 2024 and launched the M1 line in June, allowing a much larger portion of the assembly process to be carried out on site. Currently, models from the Ebro brand are manufactured there, but Chery is already considering producing its own electric SUV in those same facilities, though no final timeline has been set yet.