The Tesla Model Y held 25.7% of Norway’s market. Electrified vehicles accounted for 98.8%.
Norway registered 18,511 new electric cars in September, according to data from OFV published on October 1, 2026. The Tesla Model Y was one in every four new cars, with internal combustion and hybrid vehicles now accounting for only a small portion of the market.
In total, 18,733 new passenger cars hit Norwegian roads, 31% more than the previous year. Electric vehicles made up 98.8% of these, with a higher figure recorded only in June when 19,558 BEVs were registered. Since January, electric cars have accounted for 97.8% of all new registrations.
"Norway’s new car market is now almost entirely electric," according to OFV. As a result, competition has shifted to prices, range, space, delivery times, and financing options.
The Model Y left competitors far behind
The Tesla Model Y saw 4,810 registrations in September, accounting for exactly 25.68% of the total new car market. The second-best performer was the Volvo EX30, with only 576 buyers. Following that were the Mercedes-Benz GLC at 568 units, the Toyota bZ4X at 567, and the Volkswagen ID.4 with 516 registrations.
The top six were completed by the BYD EVO 4×4 with 405 units. The subsequent positions were taken by the Audi Q4 e-tron with 378 cars, the BMW iX3 with 352 vehicles, the Kia EV5 with 350 units, and the Toyota Urban Cruiser with 334 cars. The original source text mentions the Toyota Land Cruiser for this last position, but the OFV table lists the Urban Cruiser.
Chinese brands are no longer limited to a single model. The BYD Sealion 7 had 304 registrations, the XPeng G9 recorded 232, the XPeng G6 had 225, the MG4 had 219, the Zeekr 7GT had 215, and the Deepal S05 had another 175. BYD and XPeng combined accounted for 7.1% of the market, up from 3.5% in September of last year.
Tesla returned to the top spot for the first time since June. It registered 4,935 vehicles and captured a 26.3% market share. Toyota led in July, while Volkswagen took the lead in August. Interestingly, Tesla’s registration count increased by 2.2% year-on-year, but its market share dropped from 33.7% to 26.3%.
Geir Inge Stokke, head of OFV, notes that the leading brand now controls less than one-third of the market. He believes more competitive competition forces manufacturers to improve prices, equipment, and customer service.
Rank
Model
Units Registered
Market Share
1
Tesla Model Y
4,810
25.68%
2
Volvo EX30
576
3.07%
3
Mercedes-Benz GLC
568
3.03%
4
Toyota bZ4X
567
3.03%
5
Volkswagen ID.4
516
2.75%
6
BYD EVO 4×4
405
2.16 %
7
Audi Q4 e-tron
378
2.02 %
8
BMW iX3
352
1.88 %
9
Kia EV5
350
1.87 %
10
Toyota Urban Cruiser
334
1.78 %
11
Ford Explorer EV
332
1.77 %
12
Škoda Elroq
329
1.76 %
13
Toyota C-HR+
329
1.76 %
14
Volvo EX40
329
1.76 %
15
BYD Sealion 7
304
1.62 %
16
Volkswagen ID.7
291
1.55 %
17
Škoda Enyaq
281
1.50 %
18
BMW iX1
260
1.39 %
19
Smart #5
237
1.27 %
20
XPeng G9
232
1.24 %
21
XPeng G6
225
1.20 %
22
MG MG4
219
1.17 %
23
Zeekr 7GT
215
1.15 %
24
Volkswagen ID.3
205
1.09 %
25
Changan Deepal S05
175
0.93 %
26
Polestar 2
174
0.93 %
27
Mercedes-Benz GLB
166
0.89 %
28
Cupra Raval
161
0.86 %
29
Subaru Uncharted
161
0.86 %
30
BMW i4
155
0.83 %
Electric vehicles are now the largest segment of the entire fleet.
Internal combustion engine cars still had double-digit numbers in September. There were 77 diesel vehicles, 14 gasoline cars, 29 plug-in gasoline hybrids, 99 conventional hybrids, and three plug-in diesel vehicles registered.
In the first nine months, the number of new registrations was 115,196, 1.7% higher than in the same period of 2023 when there were 113,325. Thus, the market made up for a weak start to the year.
As of September 30, Norway had 1,043,983 electric passenger cars. They accounted for 35.3% of the total fleet and, for the first time, became its largest group. Diesel vehicles made up 29.4%, while gasoline cars accounted for 22.9%. Norway surpassed one million electric vehicles in 2026, but the September figure shows something more: new internal combustion engine cars have become a statistical minority there.
Order your Tesla and take advantage of purchase bonuses using the referral link!
LovEV Newsletter
Want more content like this?
Sign up — we’ll send you a weekly summary once the newsletter starts.
