Private charging: ChargeGuru and Zeplug become Tohmo
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ChargeGuru and Zeplug have changed their names to Tohmo, becoming a single brand for private charging solutions: apartments, homes, businesses, and fleets. The company, formed from the merger announced in 2023, is now present in six European countries and claims to have installed over 100,000 charging points. It has been operating in Italy since 2022 and has already reached 15,000 parking spaces approved for charging infrastructure installation.
The rebranding comes as the need to charge a car where it is parked for the longest time grows. According to ACEA data cited by the company, pure electric vehicles accounted for 20.7% of new registrations in the European Union in the first half of 2026, up from 15.6% in the same period of 2025. In Italy, BEV registrations increased by over 76% in the first six months of the year, accounting for 8.4% of total registrations.
One Brand After the 2023 Merger
The new name comes almost three years after the announcement of the merger between the two French startups Zeplug and ChargeGuru. The goal of this merger was to combine complementary expertise across the charging ecosystem: from installation and financing to infrastructure management and maintenance.
Zeplug had developed specialized expertise in residential charging since 2014, while ChargeGuru, active since 2018, focused on individuals, businesses, and fleets, gradually expanding from France to other European markets.
With Tohmo, services are now unified under one brand. The company operates in France, Italy, Germany, Spain, Portugal, and the United Kingdom, employing over 400 staff members.
In Italy, communal charging remains key
The ability to charge where the car is usually parked is particularly important for daily commuting. It’s especially cost-effective during a time of rising energy prices. According to the company’s estimates, based on energy costs, driving 100 kilometers using home charging costs around 6 euros, compared to about 10 euros with a public AC charger and roughly 13 euros for a gasoline car. These are naturally approximate figures that depend on energy prices, applicable rates, and the consumption of different vehicles.
What Changes for ChargeGuru Customers
The company states that the transition to Tohmo does not alter existing contracts. In Italy, the legal name remains Raiden Italy S.r.l., and the agreements already signed continue to be valid under current terms.
Therefore, no renewals or additions are required from condominiums, managers, or customers. Services, installed infrastructure, support teams, and assistance remain unchanged. What will gradually change are the name and visual identity used in communications and digital channels.
The target set for 2030 is to have 100,000 buildings and 10 million connected parking spaces in Europe. This strategy focuses on turning residential and commercial parking lots into charging points for daily electric mobility, even in areas where technical, bureaucratic, and administrative challenges make it difficult for individuals to install charging stations.
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