Peugeot upgrades the equipment in its electric cars without raising prices

Peugeot has decided to make changes to make its range more attractive. The French brand has introduced a series of updates to the equipment in its models, especially those trims that account for a large portion of sales. It’s not a new generation or a major overhaul of its cars, but rather an upgrade that affects features which are becoming increasingly important when choosing a model.

This decision comes after several comparisons highlighted the equipment in certain Peugeot models. Features that were once considered exclusive to higher-end versions have become standard even in more affordable segments, prompting the brand to respond by including them as standard in more models.

Alain Favey, Peugeot’s representative, told Auto-Infos that one of the common criticisms in comparisons was indeed the insufficient equipment in some versions. The brand’s response is to enhance the standard features without raising the starting price. In France, Peugeot has also changed the names from Allure to Allure Plus and from GT to GT Plus.

In Spain, however, it’s important to note a detail. The naming scheme does not exactly match the French one across the entire range. The Peugeot 2008 is already available in the Spanish configurator with Allure Plus and GT Plus trims, while the Peugeot 3008 and 5008 still come in Allure trim and also offer a GT Plus option. Therefore, the name changes announced for France cannot be directly applied to the Spanish market.

The change is particularly interesting because the rear camera has become a fairly common feature even in cars at a lower price point. Until now, Peugeot followed a strategy that required upgrading to a higher trim level to access certain parking assistance features, which could make its mid-tier models seem somewhat inferior compared to some competitors.

The Peugeot e-3008 and e-5008 also feature significant updates. The Allure version is no longer as far removed from the GT, incorporating some of the features that previously justified the higher trim level. These include a large 21-inch curved screen, along with connected navigation, adaptive cruise control, front radar, and a wireless phone charger. However, the current Spanish lineup of the e-3008 retains a trim structure different from that in France.

The GT Plus adds more driving assistance systems, including road driving assistant, long-range blind spot monitoring, and rear cross-traffic alert. These are features increasingly found in cars and help narrow the gap in equipment between mid-tier and higher-end versions.

The update also applies to the Peugeot e-308 and e-408. For the e-308, the new Allure Plus version includes front parking sensors, connected navigation, customizable i-Toggles controls, lumbar support for the driver’s seat, keyless entry, and wireless charging. The GT Plus version adds driving assistance systems and long-range blind spot monitoring, along with a rear cross-traffic alert feature.

The E-408 follows a very similar strategy. The Allure Plus includes, among other features, a front radar, navigation system, i-Toggles, lumbar support adjustment, and wireless charging. Hybrid versions also get 19-inch tires, thus adding some of the equipment that was previously reserved for higher trims.

There’s an interesting detail regarding pricing: Peugeot doesn’t raise prices even with additional features. According to information published in France, the cost of these added features can reach up to 1,750 euros depending on the version. The brand also extends the coverage period for Connect Plus from six months to four years.

The launch comes at a particularly interesting time for Peugeot. By the end of August, the brand had achieved 32% growth in electric car sales across Europe. In France, Alain Favey explained that the proportion of private individuals among electric car orders had risen from 20% to 60%.

Social leasing has also contributed to this growth. Peugeot received 5,000 orders in just one week during the 2026 edition, prompting the company to withdraw from the program once it reached the quota it had set.

The question now is to determine to what extent this improvement in equipment can be sustained once the subsidies that drove some of the sales disappear. Peugeot faces increasingly fierce competition, with models offering a considerable level of technology even in their mid-tier trims.

Therefore, rather than just a simple update to the equipment, this move represents an attempt to make the range more competitive without raising prices. It also draws a clear conclusion: some features that Peugeot is now starting to include as standard had already become practically essential for many buyers.