Norway: One in four new cars sold in September was a Tesla Model Y
Norway registered 18,511 new electric cars in September — while registrations for all other vehicle types remained in the double digits. This raised the share of electric vehicles to 98.8 percent, largely thanks to Tesla’s SUVs. Moreover, even among existing vehicles, electric cars are now the leading technology in the country.
Image: Tesla
In September, 18,733 new passenger cars were registered in Norway. This represents a strong increase of 31 percent compared to the previous month. Only in June of this year were more BEVs registered in absolute terms (19,558 units). The relative penetration rate of 98.8 percent is consistent with Norway’s overall trend: on average, pure electric vehicles already account for 97.8 percent of all registrations so far this year. This stability in Norway marks the completion of a years-long shift toward electric vehicles. “Norway’s new car market is now almost entirely electric,” the Road Information Authority OFV stated recently. “Therefore, competition increasingly focuses on which brands and models perform best in terms of price, range, interior space, delivery time, and financing.”
Before looking at the models, let’s briefly discuss the basic statistics: In the first nine months of this year, vehicle registrations in that country are now 1.7 percent higher than during the corresponding period in 2025 (in absolute terms: 115,196 vs. 113,325 cars) – and this is after a relatively weak start to the year. However, since September alone saw registrations more than 30 percent higher than the previous year, the market has been able to recover so far.
In terms of propulsion types, electric vehicles had virtually no competition in September with 18,511 new registrations, allowing the other propulsion types to be quickly addressed: 77 new diesel vehicles accounted for 0.4 percent of market share, while 14 gasoline vehicles made up 0.1 percent of all new registrations. For completeness, there were also 29 gasoline plug-in hybrids (0.2%), 99 full gasoline hybrids (0.5%), and 3 diesel plug-in hybrids (statistically 0%).
Looking at the individual models, the Tesla Model Y once again stands out significantly—with 4,810 new registrations in September, accounting for a quarter of the market. Behind Tesla, the competitive landscape is more diverse: Volvo takes second place with the EX30 (576 units). Closely following are the Mercedes-Benz GLC (568) and the Toyota bZ4X (567), while the VW ID.4 (516) and the BYD EVO 4×4 (405) round out the top five and six. Completing the top 10 are the Audi Q4 e-tron (378), the BMW iX3 (352), the Kia EV5 (350), and the Toyota Land Cruiser (334). The ranking shows that BYD is currently the only Chinese electric vehicle in Norway’s top 10. Other models such as the BYD Sealion 7 and the XPeng G9 are also included in the top 20. The table below shows the ranking in detail:
| Rank | Model | Count | Percentage |
| --- | --- | --- | --- |
| 1 | Tesla Model Y | 4,810 | 25.68 % |
| 2 | Volvo EX30 | 576 | 3.07 % |
| 3 | Mercedes-Benz GLC | 568 | 3.03 % |
| 4 | Toyota bZ4X | 567 | 3.03 % |
| 5 | Volkswagen ID.4 | 516 | 2.75 % |
| 6 | BYD EVO 4×4 | 405 | 2.16 % |
| 7 | Audi Q4 e-tron | 378 | 2.02 % |
| 8 | BMW iX3 | 352 | 1.88 % |
| 9 | Kia EV5 | 350 | 1.87 % |
| 10 | Toyota Urban Cruiser | 334 | 1.78 % |
| 11 | Ford Explorer EV | 332 | 1.77 % |
| 12 | Škoda Elroq | 329 | 1.76 % |
| 13 | Toyota C-HR+ | 329 | 1.76 % |
| 14 | Volvo EX40 | 329 | 1.76 % |
| 15 | BYD Sealion 7 | 304 | 1.62 % |
| 16 | Volkswagen ID.7 | 291 | 1.55 % |
| 17 | Škoda Enyaq | 281 | 1.50 % |
| 18 | BMW iX1 | 260 | 1.39 % |
| 19 | Smart #5 | 237 | 1.27 % |
| 20 | XPeng G9 | 232 | 1.24 % |
| 21 | XPeng G6 | 225 | 1.20 % |
| 22 | MG MG4 | 219 | 1.17 % |
| 23 | Zeekr 7GT | 215 | 1.15 % |
| 24 | Volkswagen ID.3 | 205 | 1.09 % |
| 25 | Changan Deepal S05 | 175 | 0.93 % |
| 26 | Polestar 2 | 174 | 0.93 % |
| 27 | Mercedes-Benz GLB | 166 | 0.89 % |
| 28 | Cupra Raval | 161 | 0.86 % |
| 29 | Subaru Uncharted | 161 | 0.86 % |
| 30 | BMW i4 | 155 | 0.83 % |
The road information agency OFV notes that Xpeng and BYD combined achieved a 7.1 percent market share in September. “This represents more than a doubling from 3.5 percent in the same month last year.” And speaking of brand levels: Tesla became Norway’s largest automaker in September with 4,935 newly registered cars and a 26.3 percent market share. This marks Tesla’s first time at the top since June. Toyota was the largest brand in July, and Volkswagen in August. Interestingly, although Tesla increased its registrations by 2.2 percent compared to September last year, its market share dropped from 33.7 percent to 26.3 percent.
OFV CEO Geir Inge Stokke notes that many brands are currently growing – “and the largest brand now holds less than a third of the market. Competition has become more balanced, which benefits car buyers. When several brands compete for the same customers, all must improve in terms of price, features, and service.”
Let’s take a final look at the numbers: As of September 30, there were 1,043,983 electric cars registered in Norway. The country skipped the one-million mark this year. The current figure represents 35.3 percent of all registered cars. Electric vehicles thus constitute the largest category among all cars already on Norway’s roads – ahead of diesel vehicles at 29.4 percent and gasoline vehicles at 22.9 percent.
