Tesla’s semi-tractor competitor is now being tested in Norway

This week sees the launch of electric freight service for seafood between Måløy and Ålesund – with its own charging facility at the dock.

28.10.2026 15:58

The vehicle you see at first glance might seem to be the much-talked-about electric truck Tesla Semi, but it is actually a Windrose, and as far as we know, it is currently the only one on Norwegian roads.

This heavy-duty vehicle has a long range, charges quickly, and costs less than three million.

At least that’s what we heard recently when we spoke with the man behind Windrose:

Electric transport corridor in Vestlandet

Now, the Norwegian company Electrified has purchased an electric tractor unit directly from Windrose.

This week marks the start of trials for sea freight transport between Måløy and Ålesund, initially using the mobile vehicle from Windrose shown above.

Next month, the company will receive its own unit of this vehicle, which will then be the first of its kind in commercial operation in Norway.

The vehicle has a battery capacity of 705 kWt, up to 1400 horsepower, and a manufacturer-specified range of up to 700 kilometers, slightly higher than when we met Windrose’s CEO on the fjord.

How range and energy consumption are affected by Norwegian driving conditions will be a key part of the testing.

Own charger at the Måløy terminal

Meanwhile, the company’s new charging facility at the Måløy terminal will also be tested.

The charging station is partially funded through Enova’s support program “Business Charging for Heavy Vehicles,” which can cover up to 60 percent of the approved investment costs.

Electrified is also eligible for Enova’s support program for purchasing zero-emission heavy vehicles, so we assume the Windrose truck is also partially funded through that program.

Enova’s support programs are intended to make it easier to invest in zero-emission vehicles and charging infrastructure, and it is clear so far that these programs are necessary to encourage companies to adopt electric solutions:

For heavy trucks (over 16 tons), the electric share this year is only 14.9 percent of total sales.

The share has increased slightly from 9.3 percent during the same period last year, but as you can see, it remains low and the growth is much slower than both Enova and we at Elbilforeningen would like.

And it might make sense to be out early, as Electrified shows here. Electric heavy transport is set to play a much larger role in the coming years, as diesel costs rise and demands for reducing emissions intensify.

Pilot Project Based in the West Coast

But what exactly is Electrified?

It is a West Coast-based company owned by stakeholders from various industries in seafood, transportation, logistics, and vehicles.

The company has now launched the pilot project “Electric Seafood Transport and Green Logistics Corridor,” where they will investigate how electric vehicles, loading processes, transportation tasks, and collaboration between companies function under normal operating conditions.

The Måløy–Ålesund route is the first section being tested in this pilot project, where factors such as energy consumption, charging needs, range, and time taken will be measured. Road conditions in the West Coast region will also become important considerations.

The experiences from Måløy–Ålesund will be used to assess the operational economics and possibilities for similar electric transport corridors elsewhere. The goal is to develop a transportation service that works well for customers while remaining commercially viable.

Now, the company is seeking contact with seafood businesses in Kinn, Stad, Sunnfjord, and Bremanger, as well as along the Mørekysten coast, that have current transportation needs and are willing to help test the concept.

“We need real transportation tasks to determine what works in practice. That’s why we’d like to hear from businesses that need to transport seafood, equipment, or materials. It is through regular tasks that we gain the experience needed to further develop the concept,” says Olav Steimler, project leader at Electrified.

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The post Nå testes Tesla Semi-konkurrenten i Norge appeared first on Norsk elbilforening.