Mercedes-Benz to assemble electric GLC in Thailand

The mid-size SUV will be the second model based on the MB.EA architecture to be built locally. It has an 85 kWh battery and a WLTP range of more than 600 kilometres.

The Mercedes-Benz battery-powered GLC unveiled in Thailand.

Image: Mercedes-Benz Thailand

Mercedes-Benz plans to launch the battery-electric GLC in Thailand later this year, with the mid-size SUV to be assembled locally. The model is intended to strengthen the German carmaker’s position in Thailand’s growing electric vehicle market.

The electric GLC will be the second model based on Mercedes-Benz’s new Electric Architecture (MB.EA) to be produced in Thailand. The Thonburi Automotive Assembly Plant (TAAP) in Samut Prakan province already builds the electric CLA, which entered production at the beginning of 2026. The facility, owned by local Thonburi Group, also assembles models from the EQS range.

The new GLC is based on the MB.EA-M platform for mid-size electric vehicles. It uses an 85 kWh lithium-ion battery that is assembled locally and offers a WLTP range of more than 600 kilometres. Mercedes-Benz puts average energy consumption at 15–16 kWh per 100 kilometres.

The electric GLC also introduces Mercedes-Benz’s MB.OS operating system in Thailand, which controls the vehicle’s digital and connected functions. Other features include a 39-inch MBUX Hyperscreen extending across the dashboard.

Mercedes-Benz Thailand has previewed the model locally, with a formal launch planned for the Motor Expo 2026. According to _The Nation Thailand_, deliveries are scheduled to begin in early 2027. The model is expected to be priced below THB 3.7 million (roughly €97,000).

Christian Schell, President and CEO of Mercedes-Benz Thailand, expects the GLC to build on the response to the electric CLA, but in the popular mid-size SUV segment: “I expect nothing less than the effect that we had with the CLA as well, but just in a different segment. The GLC segment is very popular here in Thailand, and I think this car will be another home run for Mercedes-Benz.”

The local production of the GLC is part of a broader strategy for Mercedes-Benz in Thailand. The company is also restructuring prices for 11 existing models and has announced a new customer-service initiative called the “FLEX Campaign”, according to _The Nation Thailand_.

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