Lucid specifies the market launch date in France
Lucid is approaching its planned market entry in France. The U.S.-based manufacturer is working with Emil Frey France to introduce the Lucid Air and Lucid Gravity at the Paris Auto Show in October. However, details regarding the launch date remain undisclosed.
The Americans are accelerating their expansion in Europe and establishing the operational structures needed to enter the French market. For this purpose, the electric vehicle manufacturer has formed a partnership with Emil Frey France. Lucid plans to operate through its own import organization, taking responsibility for the brand, distribution strategy, and customer experience.
Emil Frey France’s import division is set to support Lucid with various operational services. However, the statement does not specify exactly what tasks the partner will undertake. Lucid has also not provided details on the number of planned sales and service locations or potential investments.
By doing this, Lucid does not leave the French market entirely in the hands of an importer but combines its own market presence with the infrastructure and experience of a established trading partner. Emil Frey France is already an official importer for Mitsubishi and Subaru, as well as active in vehicle trading and parts business. For 2025, the company reports selling over 193,000 new and used vehicles with revenue of 4.7 billion euros.
Lucid Air and Gravity planned for France
The French model lineup is expected to include the electric sedan Lucid Air and the SUV Lucid Gravity. The manufacturer plans to unveil both vehicles at the Paris Auto Show from October 12 to 18. This will also mark the brand’s first official public appearance in the French market.
France was already part of Lucid’s European expansion plans announced in early 2026. In addition to Belgium, the company aimed to enter Denmark, France, Italy, Austria, Sweden, and Spain this year. In Belgium, Lucid opened a test drive center in Brussels in June. However, the originally planned market entry in Austria and Spain is likely to be delayed to 2027.
Meanwhile, Lucid is adjusting its distribution strategy in Europe. In addition to direct sales through its own locations and website, the manufacturer is increasingly relying on external partners. In Germany, for example, the automotive dealer group Wackenhut was brought on board as the first independent authorized dealer. The partnership with Emil Frey in France follows this same approach, with Lucid taking on the import functions itself there.
While this makes the announced entry into France more concrete, several key aspects remain unclear. Lucid has not specified a date for the start of orders and deliveries, nor any details about the planned distribution and service network. Therefore, its presence at the Paris Auto Show is likely to serve primarily as a public launch for entering the market.