The Tesla Cybertruck has been such a failure that it will stop being produced in 2027.

Something changed at Tesla after the launch of the Model Y in 2019. Over the past decade, the American company’s plan was clear: first release a low-volume model (the Roadster), followed by others aimed at a broader audience (the Model S and Model X), and finally produce more affordable electric cars for the mass market (the Model 3 and Model Y).

This strategy was successful; in fact, the Model 3 and Model Y remain two of the most popular electric cars in the world to this day, with the SUV leading global sales rankings for years. However, the brand is not exactly where many had imagined it to be a decade ago, as these two models still account for virtually all of its sales.

Although there were announcements at the time about developing an even more affordable model priced around $25,000, priority was ultimately given to other projects. The company’s CEO, Elon Musk, has accumulated power to the point where he is practically alone at the top, which has been evident in the brand’s launch schedule.

Proof of this are its two latest offerings, the Cybertruck and Cybercab, two personal ventures by the billionaire. The pickup was a complete failure: despite amassing approximately 2 million reservations, these did not translate into actual sales, likely because its specifications and price did not match what was originally promised (it turned out to be 50% more expensive than expected).

Tesla gives absolute priority to the Cybercab

The Cybercab is being rapidly deployed in Austin, Texas; however, Tesla’s autonomous driving system is facing criticism for its limitations compared to Waymo’s: for now, its robotaxis cannot drive at night or on highways; additionally, its accident rate is quite high.

The worst part is that these failures could have been avoided or, at least, mitigated. It is known that Tesla’s engineers proposed a less controversial design for the Cybertruck, which was rejected; on the other hand, several executives tried to convince Musk not to cancel the new entry-level model in favor of the Cybercab, since both projects could coexist as they used the same platform. Despite this, absolute priority was given to the robotaxi.

Four years after the launch of the Cybertruck, all signs point to its imminent end. Demand is very weak, and Musk himself has announced that production of the pickup at Giga Texas will be reduced to increase Cybercab production; moreover, he responded “yes” to a user on social media platform X who claimed the model would be discontinued in 2027. Total sales since its launch fall short of 70,000 units, a clear failure.

Source | Auto Express