Joya: New Swiss CPO replaces four charging provider brands
The newly established Swiss charging provider Joya is now consolidating the charging services of Energie 360° Mobilität, Gofast, Swisscharge, and Move Mobility. With over 7,500 public charging points, including more than 1,800 fast-charging stations, Joya is the largest CPO in Switzerland from day one.
ID. Buzz at a Joya charging station
Image: Joya
Consolidation in the Swiss charging market: Provider Energie 360°, which is majority-owned by the city of Zurich, is merging its charging brands that have been developed in-house over the years or acquired from others. This includes its own division, Energie 360° Mobilität, the charging pioneer Swisscharge founded in 2014, the fast-charging provider Gofast, which has been fully owned by Energie 360° since 2022, and also Move Mobility, acquired last year and which added 4,700 charging stations to the portfolio alone.
"By consolidating our mobility activities under Joya Mobility AG, we are creating a strong and future-ready mobility company that is consistently focused on the needs of our customers, with high innovation capabilities," says Romeo Deplazes, CEO of Energie 360°.
Joya with 7,500 public charging stations
Regarding the size of its own charging network, Joya cites various figures. The particularly highlighted figure of 25,000 charging points includes both public and private chargers, mainly those from fleet customers. The actual public charging network, on the other hand, consists of only 7,500 charging points, which still makes it the largest public charging network in Switzerland. Of these, 2,200 are part of Joya’s own charging network, for which Joya also offers its own subscription plans, while 5,300 charging points are operated on behalf of partners such as Coop. Joya states that the number of fast-charging points is 1,800.
The new Joya app is set to be available soon. Customers can use it to easily find charging stations, see charging prices transparently, manage subscriptions, and start and pay for charging sessions. In addition, there is a new B2B portal for businesses and fleet customers to manage user groups, prices, and charging stations. “We are simplifying electric mobility,” says Reto Baschera, CEO of Joya. “With a charging network for Switzerland, a single app, transparent prices, and attractive subscriptions — for both electric vehicle owners and businesses.”
The first charging locations have already been rebranded and are now operating under the new name Joya. Over the coming months, existing services and locations are set to be gradually integrated under the Joya brand as well.
Joya plans to invest 150 million francs
At the same time, Joya announces substantial investments in Switzerland’s charging infrastructure: By 2030, the company plans to invest around 150 million francs (almost 160 million euros) in expanding the national charging network. “We will not only maintain our position as number one in Switzerland’s e-mobility market but also actively expand it,” emphasizes Baschera. This ensures that a significant portion of the value creation remains in Switzerland. To further retain customers, Joya is also working to launch a loyalty program for frequent users in 2027, favorable roaming offers for neighboring countries, as well as automatic and plug-and-charge services.
The new brand Joya is also a breakthrough for its parent company, Energie 360°. That company’s brand will now be used only for its core business as an energy solutions provider, while Joya is explicitly focused on electric mobility. Yet Joya remains a 100% subsidiary of Energie 360°.
