The Tesla Cybertruck might have its days numbered.
The production of the Tesla Cybertruck at the Gigafactory plant in Texas could end by mid-2027. Elon Musk has confirmed that the production line for this electric pickup will make way for increased output of the Cybercab. This decision comes after years of anticipation and ambitious commercial promises, yet sales results have fallen short of initial expectations.
The announcement was made through a message posted by Musk on X, without clarifying whether Tesla intends to move production to another facility or shut it down permanently. So far, no plans for a new production site have been disclosed.
Introduced in November 2019, the Cybertruck stood out right from the start with its square design and stainless steel body, features that made it one of the most recognizable pickups on the market. It was a project born with the ambition of revolutionizing the segment, but it failed to achieve the commercial success Musk had hoped for.
A $39,900 promise that was never kept
Changing the rules of the game wasn’t enough for the Cybertruck to capture the market. At the time of its introduction in 2019, Tesla announced a starting price of $39,900, but when first deliveries began in November 2023, the price tag was significantly higher. Subsequent price increases made the pickup even less competitive.
Tesla Cybertruck, base version
Photo by: Tesla
Sales also fell short of initial targets. Tesla aimed to produce 250,000 units per year, but according to Kelley Blue Book, 11,586 Cybertruck units were sold in the first nine months of 2026 in the United States, 28% less than in the same period the previous year. Cumulative deliveries are below 71,000 units, according to Car and Driver.
Several recalls and complaints about build quality, along with a highly divisive design that appeals to some but fails to convince others, have also contributed to slowing down the model’s success.
From Cybertruck to Cybercab, Tesla Changes Strategy
Tesla now aims to allocate more production capacity to the Cybercab, the autonomous robotaxi designed for passenger transport. Approved for two people, this vehicle lacks a steering wheel and pedals and represents one of the projects on which Elon Musk wants to build the company’s future, with an increasing focus on autonomous mobility.
Tesla Cybercab concept, interior
Photo by: Tesla
If Cybertruck production truly ends in 2027, the pickup would have had a commercial lifespan of less than four years, a rather short period for a model on which Tesla had placed high expectations.
Will the Cybertruck be another departure from Tesla’s lineup?
Elon Musk’s words do not entirely rule out the possibility that Cybertruck production could be moved to another facility, though there are no current indications in that direction. If such a move were confirmed, the pickup would become one of the most unique yet least successful projects in Tesla’s recent history.
Tesla Model S P85D
Photo by: Andrei Nedelea
A potential suspension of production would come at a time when the lineup is undergoing gradual revision, following the discontinuation of the Model S and Model X. Tesla’s strategy seems to be shifting increasingly toward autonomous driving and robotics, reducing the emphasis on traditional models in its offerings.
Contrasting this is the new Roadster, whose second generation has been anticipated for years and may finally be nearing production. It remains to be seen whether the Cybertruck will truly be phased out or if Tesla has a different plan for its controversial pickup.
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