Geely’s commercial vehicle brand Farizon launched in Germany
The Chinese automaker Geely is bringing its commercial vehicle brand Farizon to Germany. Endeavour Mobility based in Munich will serve as the first distribution partner. For the launch in Germany, the electric van models Farizon V7E and Farizon SV are available.
One of the first customer deliveries in Germany
Image: Endeavour Mobility
It had already been known since a launch event in May that Farizon intended to introduce these two series to Germany first. The Farizon V7E is designed as a compact electric delivery vehicle for urban distribution, offering two battery options that provide a WLTP range of up to 330 kilometers, or up to 475 kilometers in urban conditions (both with a larger battery). Additionally, the Farizon SV (formerly known as SuperVan) caters to more demanding transportation needs with a higher payload, larger cargo volume, and various body configurations.
To help fleet operators make the transition amid current cost pressures and increasing regulatory requirements, Endeavour Mobility’s distribution partners offer flexible vehicle subscriptions starting at three months, in addition to traditional purchase options. The company also provides a pick-up and delivery service for maintenance work, ensuring an equivalent replacement vehicle is available during service periods.
Farizon already partners with Endeavour in the UAE
Endeavour Mobility was founded by Jörg Hofmann, who brings over 25 years of international experience in the mobility industry, including roles as CEO at companies such as B-ON/Streetscooter, Wrightbus, and the London EV Company (LEVC). LEVC is a manufacturer of fully electric taxis for the Greater London area and is part of Geely. The connections Jörg Hofmann established there with Geely now form the basis for Endeavour Mobility’s partnership with Geely’s Farizon brand in Germany. Additionally, its sister company, Endeavour Mobility Trading, already distributes Farizon vehicles in the United Arab Emirates (UAE), where they are available as robotaxis via Uber in a special version of WeRide.
"With Geely's market power and Farizon's experience from selling over 500,000 commercial vehicles, we are bringing a proven solution at an attractive price point to Germany. Our pick-up and delivery service relieves fleet operators of the organizational burden associated with vehicle maintenance. Our goal is to make the transition to electric mobility as planned, flexible, and cost-effective as possible," says Hofmann.
Preliminary practical experiences in the German market are already underway, as medium-sized trade companies in Bavaria are currently testing the Farizon V7E in their fleets. Additionally, the brand made its debut at IAA Transportation in Hannover in September 2026 before a broad audience of professionals in logistics and fleet management, where it also announced new partnerships in Europe.
It is currently unclear exactly how Farizon plans to set up distribution in Germany. Although the first partner, Endeavour Mobility, has been found, the company is so far focused on Munich. Farizon’s German homepage states that it is seeking “dedicated dealers to expand the Farizon dealer network in Germany.” Online ordering of vehicles is not yet possible either.
_Source: via email_