From 63 to 90 in just a few years – electric vehicles are the main reason
The selection of car brands has grown significantly over six years. Yet Volkswagen, Toyota, and BMW still account for the highest sales in Finland.
14.09.2026 07:02 | Updated 11.09.2026 14:57
Six years ago, 63 car brands were represented in the used car ads on Finn.no. Now that number has risen to 90.
This represents a growth of nearly 43 percent, according to new figures from Finn.
“The used car market is in many ways a delayed reflection of the new car market. Now we are truly starting to see the impact of the strong electrification trend we’ve had in recent years,” says Terje Dahlgren, market expert at Finn.
We asked Terje Dahlgren to send us a list of the 27 new car brands that have appeared in used car listings on Finn over the past five years. You can find that list at the bottom of this article.
Electric cars have opened the door
An important factor in this trend is the shift toward electric vehicles. In 2020, there were around 340,000 electric cars in Norway. By the end of 2025, that number had risen to over 945,000, before the electric car fleet exceeded one million in 2026.
At the same time, a number of car brands have entered Norway. Many of them are Chinese and fully electric.
China doesn’t explain everything
Chinese car brands are not responsible for the entire increase from 63 to 90 brands.
Finn registered 16 Chinese brands in used car listings in the first half of 2026. Many of them were already represented in Norway in 2020.
New European and American brands, niche vehicles, and used imported models also contribute to this increase.
On the list at the bottom of this article, Cupra is likely the best-known brand originating from our own continent, while the American Lucid is a newcomer from the U.S.
There’s little doubt that China now occupies a much larger share. The number of ads for Chinese used cars increased from 9,087 to 11,189 in the first half of 2026, representing a 23 percent growth.
As we reported earlier this summer, the Polestar 2 was by far the most advertised Chinese car on Finn, with 2,430 ads during this period.
What counts as Chinese isn’t always clear-cut. Finn considers Polestar Chinese due to ownership and production, while Volvo is not considered Chinese despite sharing the same owner as Polestar.
Geely, which owns both Volvo and Polestar, is also its own car brand and is included among the new brands on the list we received from Finn, as you can see at the bottom of this article.
You can read more about what counts as Chinese cars and the strong sales growth of Chinese vehicles here:
The old brands still dominate
Despite all the new brands, there has been little change so far in the sales rankings on Finn.
Volkswagen accounts for 9.1 percent of the cars listed as sold or taken off the market on Finn. Followed by Toyota with 6.2 percent and BMW with 6.0 percent.
Mercedes-Benz and Volvo follow with 4.9 percent and 4.5 percent respectively.
Finn emphasizes that the statistics include ads marked as sold or removed. Therefore, the figures do not represent a complete overview of confirmed ownership changes.
When Finn measures interest per ad, it is the established brands that attract the most visitors. Mercedes-Benz, BMW, Audi, Volvo, and Ford make up the top five.
Here are the new brands that have appeared on Finn in recent years:
– The SsangYong car brand disappeared under its old name after the brand was renamed KGM. KGM is registered in Finn’s database as a new brand, comments Terje Dahlgren.
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The post From 63 to 90 in just a few years – electric cars are the main reason appeared first on Norsk elbilforening.