Ferrari Luce: The first electric car aims to combine tradition with innovation and growth
Image: Ferrari
Ferrari is expanding its model lineup with the Luce, introducing the first all-electric vehicle in the company’s history. It is also the brand’s first model with four doors, five seats, and all-wheel drive, priced at $560,000 in the U.S. By 2030, electric vehicles are expected to account for 20 percent of the model lineup, while the remaining 80 percent will consist of hybrid vehicles and models with internal combustion engines.
Ferrari views electric vehicles as a technological addition rather than an inevitable shift in the market. During a presentation at the Massachusetts Institute of Technology (MIT) in October, Luca Zanetti, President for the Americas region, emphasized that the new models should remain true to the identity of the Italian luxury manufacturer. “We needed another Ferrari that happens to be electric,” said Zanetti. The design of the Luce was handled by design firm LoveFrom, led by former Apple chief designer Jony Ive, while Ferrari engineers developed the core vehicle components.
Technical features include the so-called Torque Shift Engagement and the regenerative braking system, which help maintain the performance level characteristic of Ferrari supercars. According to Zanetti, the electric vehicle has the lowest drag coefficient of all Ferrari models due to its design lines.
The company sells less than 14,000 vehicles per year, with around 84 percent of new cars in 2025 going to existing Ferrari owners. Demand far exceeds available supply. Ferrari follows a strategy of controlled growth, introducing new models rather than increasing production volumes of existing models to maintain the brand’s exclusivity.
“We wanted to consider what would happen if the Luce, in 20 to 30 years, was no longer an innovative car but a classic that belongs in a collection,” said Zanetti. “Every collector will continue to enjoy it, just as they do with any other Ferrari.”
The deviations from Ferrari’s traditional design sparked some intense reactions at the unveiling. “It’s clear that the brand is very popular, so I think there was a very strong, instinctive reaction,” said Zanetti. “I’m not sure if I expected such intensity, but I think the car drew a lot of attention because of it.” The manager is convinced: “The Luce fully embodies our DNA.”
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About the author
Thomas Langenbucher is an expert in electromobility with professional experience in the automotive and finance industries. Since 2011, he has been covering electric cars, sustainable technologies, and mobility solutions for ecomento.de. Learn more.
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