Energica launches again: production in India and prices 20% lower
After its liquidation in 2024, Energica returns with a new international owner. Research and development will remain in Italy, while production moves to Asia. The goal is to reduce prices by 20%. The first motorcycle to hit the market will be the Experia.
We followed Energica to the end, and now we are pleased to watch it embark on a new beginning. Two years after its bankruptcy, this former Modenese brand of high-performance electric motorcycles announces its revival with a new owner, a different production model, and a plan to bring back its entire lineup to the market.
The most significant change is the relocation of production to Asia, while design, engineering, and research and development will stay in Italy. According to the company, this move will enable a reduction in motorcycle prices by about 20%.
New Ownership, Italian Technology
Energica has been acquired by Energica Pte. Ltd., a Singapore-based company backed by international private investors. Shivangi Bagri is at the helm, while technical leadership remains with Giampiero Testoni, Chief Technology Officer and a member of the founding team, assisted by designer Paolo Imeni.
The Italian team will continue to work on motorcycle development and oversee technical and quality standards. Production will instead be handled by Asian facilities, with the stated goal of keeping costs low without compromising the features that define Energica.
The announced price cut is 20%, but it will take time to know the new prices once production and subsequent marketing resume.
Experia will be the first to return
It is not known when production will resume, but the revival will start with the Energica Experia, an electric sport-tourer designed for long-distance travel as well. The sporty Ego, the naked Eva Ribelle, and the EsseEsse9 will follow gradually.
Initially, the motorcycles will retain the already developed and approved technical platforms. Updates will come in a second phase, starting with a new battery, improving range, efficiency, performance, and reliability.
Lighter versions, made on order with carbon fiber components, are also planned. 
Support and Spare Parts Return
For those who already own an Energica, the most important news likely relates to support services. The new ownership has announced the revival of technical support and the shipment of spare parts to dealers in various countries.
Support is also available in areas where there is no authorized center yet, by contacting European support directly at service-eu@energicamotor.com.
Starting November 15, 2026, an updated list of dealers and service centers will be published on the official website. Priority markets are Italy, the rest of Europe, the United States, and Australia.
Energica ReCharge is already active, a program that will allow current owners to upgrade to the new versions of the motorcycles when they become available.
A digital platform for owners
Among the announcements is also Energica Owners’ Lounge, a platform dedicated to motorcycle riders. It will include tools for organizing rides, sharing routes, managing maintenance, and purchasing accessories.
The most interesting feature is Ride Intelligence, a system that will analyze driving data to provide information and suggestions to the rider. This technology will be available through a compatible device that can also be used with existing Energica motorcycles.
A second chance for Energica. But is there too much haste?
Energica’s return is good news for electric motorcycles. The brand has contributed to the development of high-performance battery-powered two-wheelers, thanks in part to its experience as the sole supplier for MotoE for four seasons.
The new owners aim to preserve this technological heritage while radically changing the business model. Manufacturing in Asia to lower costs could be one approach, as long as quality and reliability are maintained.
It remains to be seen when the first motorcycles will actually arrive and how competitive the new prices will be. After two years away, Energica’s return is certainly news. But the real challenge will begin when its motorcycles return to dealerships.
There’s a fundamental issue at play. If even two years ago many motorcycle riders believed electric bikes weren’t yet mature enough to serve as a real alternative to traditional ones, isn’t it risky to essentially bring back the same models now, given the technological advancements in the sector?
So while price cuts are good, wouldn’t it make more sense to start with updated, improved products that are more technologically competitive? The Experia, for example, debuted in 2022 with a price around 30,000 euros. Even with a 20% reduction, it would still cost roughly 24,000 euros in 2027. The question is simple: how many motorcycle riders would be willing to spend that much on a technology that’s already five years old?