The Cybertruck has risen in price in the US to $74,990. Europe still cannot buy it.

Tesla raised the U.S. prices of two Cybertruck versions by $5,000 each on the night of August 24 to 25, with no changes to the specifications. The Dual Motor AWD now starts at $74,990, Premium AWD at $84,990, while Cyberbeast remains at $99,990.

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This is an interesting move, as it happens at a time when sales of the model are significantly lower than initially planned, and in Europe, the Cybertruck still lacks proper certification, making it unavailable for ordering even in Poland.

Tesla Adjusts Prices Again, But Not the Vehicles

The price increase applied to two out of the three versions. The Dual Motor AWD rose from $69,990 to $74,990, an increase of 7.1%. Premium AWD increased from $79,990 to $84,990, a rise of 6.2%. Cyberbeast stayed at $99,990.

The most important thing is that on paper, nothing has changed. Tesla hasn’t added a larger battery, better charging, or new features. It’s the same car, just more expensive.

Meanwhile, the gap between the more equipped AWD version and the top-tier Cyberbeast has narrowed. Just a moment ago, the difference was $20,000; now it’s $15,000. For some customers, this move might seem like a slight push toward the most powerful model. It’s an old trick from configurators.

At the exchange rate as of August 25, 2026, this translates to around 276,900 PLN for the Dual Motor AWD, 313,900 PLN for Premium AWD, and 369,300 PLN for the Cyberbeast. This is merely an exchange of the U.S. price, without taxes, shipping costs, or European homologation.

From $39,900 it has risen to almost $75,000.

This is the most interesting part of this story. When the Cybertruck was unveiled in November 2019, Tesla promised a base model for $39,900, a version with two motors for $49,900, and a top-tier model with three motors for $69,900. Production was set to begin at the end of 2021.

It didn’t start. The first production cars weren’t delivered to customers until November 2023, about two years later than the original plan. By then, the old pricing list had disappeared, and the final product turned out to be much more expensive than advertised.

This is even more evident in the case of the current Dual Motor AWD version. In February 2026, Tesla promoted it at a price of $59,990. By March it was already $69,990, and now it’s $74,990. That’s an additional $15,000 in just half a year for essentially the same car.

There was also a brief offering of the Long Range RWD version for $69,990, but that option disappeared very quickly. According to available data, only a handful were sold. This shows that Tesla itself is searching for the right balance, though it’s doing so rather hastily at the moment.

The problem isn’t the specifications, it’s demand

On paper, the Cybertruck still appears to be more than just an electric pickup with a stylish body. It features a bare stainless steel chassis, a steer-by-wire system, a flexible rear axle, and a length of 5683 mm. With the mirrors folded in, its width exceeds 2.2 meters, which is quite substantial even by U.S. standards.

Tesla claims the AWD version offers an estimated range of 523 km, accelerates to 100 km/h in 4.3 seconds, and can tow up to 4990 kg. The Cyberbeast version has a range of 515 km, accelerates to 100 km/h in 2.7 seconds, and has a top speed of 209 km/h. The maximum charging power is 325 kW.

It sounds good on paper. The problem is, paper doesn’t sell cars by itself.

The factory in Texas was prepared for production of up to 250,000 units per year, yet actual sales are currently below 20,000 units per year. That’s less than 10 percent of the nominal capacity. Tesla intended to limit production speeds to avoid building up inventory, but there are still around 3,000 cars in stock.

This is a clear sign that the Cybertruck hasn’t gained widespread market acceptance. Especially since competitors aren’t idle. The Rivian R1T has long stopped being a niche curiosity, Ford has the F-150 Lightning, and the Chevrolet Silverado EV is also competing for the same customers. The Cybertruck was supposed to be a star in its segment, but now it more closely resembles an expensive experiment.

Even Musk’s internal purchases made a difference

The weakness in demand becomes even more apparent when accounting for purchases by companies linked to Elon Musk is set aside. In the fourth quarter of 2025, SpaceX itself bought 1,279 Cybertrucks, while Musk’s entities were responsible for 1,339 of the 7,071 registrations of this model in the U.S.

After excluding these purchases, the year-over-year decline in registrations was expected to reach 51 percent. This no longer seems like a temporary setback but rather a real issue in finding customers.

There was even a point when Musk suggested that if consumer demand weakened too much, the Cybertruck might be used for commercial purposes, such as cargo transport. Honestly, this sounds more like a last-minute plan B than a well-thought-out strategy.

Raising prices at this point is difficult to justify using conventional market logic. When a car sits in inventory and its price falls significantly below expectations, prices are usually lowered or additional financing is offered. Tesla did the opposite.

Europe remains indifferent, as does Poland

From a Polish perspective, the situation is simple. The Cybertruck appears on Tesla’s Polish-language website, with specifications listed in kilometers, kilograms, and km/h, but this is merely a presentation of the American version’s specs. There is an appropriate note at the bottom.

In Tesla’s regular configurator for Poland, this model is not available. It cannot be ordered like the Model 3 or Model Y. Tesla showed the Cybertruck to Europeans during its Cyber Odyssey promotional tour, but demo stops do not equate to official approval.

This is where it gets crucial. The Cybertruck is still waiting to fully enter the European market. The issues lie not only in the paperwork but also in the vehicle’s design itself. With a weight of over 3 tons, a width of over 2.2 meters, and a very aggressive body shape, it poorly fits European homologation requirements and road conditions. This doesn’t mean a debut in the EU is impossible; it simply means its launch will be far from straightforward.

For Polish drivers, this topic is more of a market curiosity today than a real purchasing decision. Even if Tesla ever brings the Cybertruck to Europe, price is likely not its biggest challenge there.

The Cybertruck was meant to be an affordable, futuristic Tesla for the masses, but so far it remains an expensive, niche vehicle with an increasingly illogical pricing structure. What do you think? Will Tesla still find a way to make it work, or has this project become stuck between marketing promises and reality?

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