Aston Martin delays launch of its first electric car

The first Aston Martin electric vehicle has been delayed, and we won’t see it until between 2033 and 2035. Until then, V8 and V12 engines will continue to dominate.

Despite increasingly strict regulations on emissions and noise, there are still brands trying to resist change. Aston Martin is one of them.

The UK-based brand in Gaydon will delay the unveiling of its first fully electric vehicle once again. The model was originally scheduled to be unveiled in 2025, but dates have been postponed repeatedly.

Now, according to Adrian Hallmark, Aston Martin’s CEO, we might not see it until between 2033 and 2035: “I won’t give a specific date, as it’s inaccurate. It could be in 2035 or 2033, but it will fall within that three-year window. It’s not in 2031,” he told Autocar.

The market is to blame

According to the official, the delay is due to market factors. Customer demand for electric vehicles and regulations are “changing much faster than any automobile manufacturer can keep up with.”

As a result, Hallmark says Aston Martin finds itself in a position where it must constantly test different scenarios for specific regions and markets to understand how electric propulsion fits into particular markets, rather than committing to a single global launch date.

For this reason, Gaydon’s manufacturer no longer has a fixed date for the launch of its first fully electric model. “We just need the electric vehicles to meet regulatory requirements in certain markets a bit before 2035,” he said.

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Aston Martin has delayed, not abandoned

Although the launch date for Aston Martin’s first fully electric vehicle has been pushed back by about nine years, the executive emphasized that the brand is not giving up on electric vehicles—it’s “only delaying” them.

In fact, the brand claims it already has the necessary hardware ready when the time comes to move forward. A partnership with Lucid gives it access to electric vehicle technology. Interestingly, the executive said this delay actually works in its favor:

"We have the agreement with Lucid, and what’s most interesting is that since we delayed the launch, by the time we activate this agreement, the technology we’ll receive will be completely different from that for which we signed the original contract."

Adrian Hallmark, CEO of Aston Martin

"Even if we launch our first (electric) vehicle in 2033, we have three years to continue observing, thinking about, and evaluating different technologies and how they’re evolving, as well as the markets and regulations."

Until then, "we will primarily rely on internal combustion engines." Take a look at the new DBX GT, a variant of the British SUV that supposedly shouldn’t depend solely on an internal combustion engine anymore, but still uses a Mercedes-AMG-derived V8 engine:

The executive told the British publication that as of today, Aston Martin has “a very low level of investment” in electrification. According to Hallmark, “it’s just research and development; it doesn’t even reach one digit in millions of investment.”