Ads in columns: an idea to pass the time?

Ads in charging stations (and more): could it be a way to pass the time while charging? A reader named Roberto is convinced it can. Vaielettrico responds. To contact us: info@vaielettrico.it

Ads in charging stations: “Some people are selling pet houses…”

I’m writing to you because an image I saw on LinkedIn caught my attention and prompted some reflection. It was taken at a charging station in Germany, showing a pole with an advertisement stuck to it. If I read and translated it correctly (using machine translation), it’s from someone selling an animal house for 350 euros. Here’s my thought: no matter how much the charging times shorten, we still have to spend at least half an hour stuck there. We make a couple of phone calls, go to the bathroom (if it’s available, not always…). But in reality, these stations could become gathering places for people with common interests. With bulletin boards for ads (a bit more serious and better placed than this one) and much more. I’m convinced they could attract more customers to the stations than they currently do. I’d like to hear your opinion: am I wrong? Roberto Ambrosini

You need some time for it, and already there are people turning it into a business...

Answer. What to do during charging is a recurring topic in our readers’ section. Of course, those who install and manage charging stations have also considered this issue to make their stations more welcoming and, above all, profitable. Some publish ideas while others think charging stations can be used for other purposes such as advertising and online product sales. Since the payment system is already in place... This is what ViaFast is doing, as explained by CEO Tiziano Giovannetti in this article. The most practical and innovative idea, as reported a couple of months ago, came once again from Tesla with its Superchargers. It allows all customers to clean the interior of their cars using a free vacuum cleaner located next to high-power charging stations. This also happens in Germany. Everything can be repurposed, and every new idea is welcome.

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