Alpine is likely to rely on its existing product lineup by 2030 after launching the new electric A110.
Image: Alpine
According to a report, Alpine is currently planning a model lineup of six vehicles in total. Despite this long-term strategy, the Renault Group subsidiary intends not to introduce any new models until the next decade, after launching the new, all-electric generation of its A110 sports car.
Currently, Alpine’s lineup includes the compact car A290, based on the Renault 5 electric vehicle, as well as the crossover A390 which also utilizes technology from its parent company. The last A110 model was discontinued in the summer after about nine years as a compact, two-seater gasoline sports coupe. Now, the introduction of a third generation as a fully electric coupe and a similarly fully electric 2+2 version is upcoming.
The new A110 is built on a specially developed platform called the Alpine Performance Platform (APP). This platform aims to enable electric sports cars to have a low seating position, optimal weight distribution, and a sporty weight despite the heavy battery. To maintain the classic proportions of a low-slung sports car, Alpine uses a split-battery design. A smaller portion of the battery pack is located in front of the passenger compartment above the front axle, while the larger portion is placed above the rear axle. This allows for a 40:60 weight distribution.
According to previous reports, in addition to the coupe and 2+2 model, there will also be a convertible version of the new electric A110. However, CEO Philippe Krief told Autocar that no further models are planned in the next four to five years. He hinted that a fifth and sixth model series are intended, but he did not specify exactly when or in what form the portfolio will be expanded.
Alpine deliberately positions itself in the niche segment regarding market size. According to Krief, its volume is more aligned with Ferrari than Porsche, which the report suggests implies sales of around 15,000 cars per year. “We’re certainly not Ferrari, and we don’t want to be Porsche either. We want to be even more niche-focused than Porsche. We want to maintain the exclusivity and profitability of our models,” the CEO was quoted as saying.
The short-term priority is to expand into new European markets, followed by North America. Alpine plans to enter the Canadian market toward the end of the decade and the U.S. at a later time. Plans for a large SUV as a key product for the U.S. market have been shelved for now, as there is no suitable platform available within the Renault Group.
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Thomas Langenbucher is an expert in electromobility with professional experience in the automotive industry and finance sector. Since 2011, he has been covering electric vehicles, sustainable technologies, and mobility solutions for ecomento.de. Learn more.
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