Germany will take the lead, with Spain likely to follow closely: Xiaomi is gearing up to launch its electric cars in Europe

04/09/2026 15:30

Updated to

04/09/2026 15:30

Xiaomi’s entry into Europe with its vehicles in 2027 is becoming increasingly concrete. The Chinese company took advantage of IFA 2026 in Berlin to sign memorandums of understanding with 8 major German dealership groups, marking the first step toward establishing the sales and service network it will need before beginning to sell its vehicles on our continent.

Germany will be the starting point for this European network, but Xiaomi has already confirmed its intention to bring in new partners in other markets as 2027 approaches. Spain is not yet officially among the first countries selected, although there are important clues—Xiaomi Iberia has been developing its own network of stores since last year, and its top executive in our country confirmed that the plan is to use these outlets to sell their cars as well.

8 major German groups set to start selling cars in 2027

The first partners selected are: Ernst Dello, Autohaus Dinnebier, Emil Frey Germany, Fett & Wirtz, Hahn Automobile, LUEG Mobility, Penske-Jacobs Innovation, and SPT Avior. These are not exactly small players, as Xiaomi highlights its experience in marketing and providing after-sales service for premium brands. In fact, Emil Frey is one of Europe’s largest automobile distribution groups.

However, there is an important nuance. What was signed are memorandums of understanding, not final franchise contracts. Xiaomi has yet to disclose how many outlets it will have in Germany, where they will be located, which territories each partner will cover, or how much they will invest. We also do not yet know what cars it will initially sell, their European prices, or the exact date of the first deliveries.

"Xiaomi Auto is committed to long-term investment in Europe," says Yu Liguo, vice president of the automotive division and head of its international business. The company will also leverage its European R&D center in Munich and views partnerships with local firms as a key part of its expansion. It has recently launched its international website, where it explicitly confirms its arrival in Europe by 2027. The site includes a channel for interested dealers and distributors to get in touch.

Xiaomi Auto enters Europe in 2027.

MoUs signed with the first batch of eight leading German automotive dealer groups at IFA Berlin 2026.

See you on the road. pic.twitter.com/B4MMqQbULa

— Lei Jun (@leijun) September 3, 2026

What about Spain? Xiaomi has already explained how it might sell cars there.

Spain could follow a slightly different path from the one announced in Germany so far. In September 2025, Borja Gómez-Carrillo, head of Xiaomi Iberia, told MovilZona that the company was developing a new network of stores to be managed directly by Xiaomi in Spain and Portugal. The plan called for significantly expanding this presence during 2026 and 2027, with automobiles also on the horizon.

"The idea is to sell all of the brand’s products, including the car, in stores," Gómez-Carrillo said at the time. Xiaomi planned to use these outlets for sales, though it acknowledged that different facilities would be needed to physically deliver the vehicles. "Later on, we will find a more suitable location for car delivery, even though sales will take place in the store," he explained.

Possible 'dealerships' within Xiaomi Stores themselves

This presents an interesting scenario. Xiaomi could leverage its strong commercial presence and own stores in Spain to integrate vehicles into its “Human × Car × Home” ecosystem, while simultaneously developing the necessary infrastructure for delivery, maintenance, and after-sales services. At the same time, the decision to seek European distributors and dealers opens the door for this model to be supplemented by local automotive partners as well.

But there is still one key point: Xiaomi has not officially confirmed that Spain will receive its vehicles from the very beginning of 2027, nor has it announced any Spanish dealers equivalent to the 8 German groups so far. Germany is currently the only market whose sales network is beginning to take shape publicly. However, it seems increasingly clear that Spain is part of the medium-term plans.