Current: German Tesla sales more than doubled again in August after a drop in July

Image: Tesla

The opening of Tesla’s German factory, producing Model Y vehicles primarily for the European market (see photo), has stabilized sales, as electric cars from this brand can now be delivered in larger batches rather than only after ships arrive from the US or China. However, this year Tesla in Germany has experienced significant fluctuations following strong growth in the first half of the year: after a two-thirds drop in new registrations in July, they rose by 110 percent in August, more than doubling.

Tesla Far Ahead of 2025 Targets After 8 Months

Last year, German sales dropped sharply for the second consecutive time, but in the first six months of 2026, Tesla had a strong run: In March, April, and June, the brand’s new vehicle registrations increased by more than 300 percent each compared to the same months in 2025. Overall, they rose by around 225 percent in H1 2026, reaching a total of 28,857 newly registered electric vehicles—more than three times the number from the previous year.

The news that new Tesla registrations in Germany dropped by two-thirds in July came as a great surprise. However, it did not seem to represent a sustained break from the positive trend of previous months: According to the Federal Motor Transport Authority, 3,034 Tesla electric vehicles were newly registered in August. This represents a 110 percent increase, and after eight months, Tesla is ahead by 182 percent compared to 2025 levels.

Chinese electric cars remain in high demand

In August 2026, Chinese electric vehicle brands again saw triple-digit growth, led by BYD with a 372 percent increase. With 5,256 new registrations, this major Chinese competitor also surpassed Tesla in absolute terms, though that figure includes an unknown number of plug-in hybrids. Starting from a significantly lower base, Xpeng’s new registrations rose by more than 300 percent. Leapmotor’s figures increased by 173 percent to 2,254 units, while Lynk&Co’s rose by 234 percent but only to 117 units.