10,000,000 cars manufactured in 13 years: BYD celebrates a major milestone for its most premium division
30/09/2026 16:30
Updated to
30/09/2026 16:30
Achieving 10 million vehicles manufactured is a milestone that few car models manage to reach in their entire history, and BYD has chosen to mark it with a very specific symbol. Lu Tian, general sales director for BYD’s Dynasty series, announced that on September 29th, the 10 millionth unit of the Dynasty series just rolled off the assembly line. The model chosen for this milestone is the new BYD Da Han, a sedan that pushes the boundaries of premium design within the Chinese brand.
The Da Han has already launched its pre-order period at the Chengdu Auto Show, offering three all-electric versions priced between 249,900 and 299,900 yuan, which is approximately 32,487 to 38,987 euros at current exchange rates. Europe will not be able to experience the many advantages of this electric sedan for now, including its certified 1,008 kilometers of range (CLTC) or its fast charging system.
Thirteen years to reach the first ten million
The Dynasty series took almost 13 years to reach its first 10 million vehicles. The first model in this series, the Qin DM, went on sale on December 17, 2013. By January 2026, the series had already sold around 8.86 million units, so it took less than nine more months to cross the 10 million mark.
Within BYD’s full product lineup, the Dynasty series has consistently been one of its main sources of sales. Of the first 15 million new energy vehicles (NEVs) manufactured by the brand, the Dynasty series accounted for approximately 9 million units, compared to around 6 million from the Ocean series. The Ocean series is the most affordable in BYD’s lineup, including other volume models such as the BYD Seal or BYD Dolphin Surf—models related to the marine theme.
From Han and Tang to More Affordable Models
The sales composition within the Dynasty range has changed significantly over time. In its early years, the Dynasty series entered the market with plug-in hybrids like the Qin DM, while the Han and Tang later became the key models driving the brand’s move toward higher-end segments and overall sales growth.
By the end of 2025, the cumulative sales for the Han series had reached around 1.09 million units, while the Tang series had sold approximately 890,000 units. However, since early 2026, the monthly sales for both models have dropped to just a few thousand units. Now, BYD aims to revitalize sales by upgrading both models with the company’s latest technologies, including second-generation LFP batteries and ultra-fast charging systems.
A 22.5% decline pushing BYD to look abroad
Beyond adjusting the product mix, the Dynasty line also faces other challenges. In the first half of 2026, combined sales in China for the Dynasty and Ocean lines dropped to around 438,000 units compared to the previous year, a 22.5% decline that has placed considerable pressure on the brand’s two main sales channels.
To offset the decline in the domestic market, BYD is increasingly relying on international markets. Overseas sales reached 188,700 units in August, accounting for 43% of the company’s total sales that month and representing a 134.6% year-on-year increase. According to the first-half financial results, revenue from overseas markets accounted for 52.57% of the company’s total income, surpassing the domestic market for the first time. BYD has also raised its overseas sales target for 2026 from 1.5 million units to a range of 1.9 to 2 million units, with a target for 2027 exceeding 2.5 million units.
