BYD opens pre-sales for third-gen Tang, expanding 5-seat electric SUV lineup

The SUV starts at a pre-sales price of 225,000 yuan ($33,510) and offers a CLTC range of up to 850 km.

The third-generation Tang joins the 7-seat Da Tang in a dual-flagship SUV lineup, advancing BYD's overhaul of the Tang family.

BYD (HKEX: 1211) opened pre-sales for the third-generation Tang on Friday, expanding its family-oriented lineup with a 5-seat electric SUV as it overhauls a key model series.

Lu Tian, general manager of sales for BYD's Dynasty lineup, announced on Weibo today that the SUV starts at a pre-sales price of 225,000 yuan ($33,510), with vehicles arriving at Dynasty dealerships across China.

The third-generation Tang comes in 3 variants, with pre-sales prices of 225,000 yuan, 240,000 yuan and 260,000 yuan, according to the official pre-sales poster.

The SUV debuted at the Chengdu Auto Show on August 21. Positioned as the Dynasty lineup's 8-series technology flagship, it joins the 9-series Da Tang, launched in June, to form a dual-flagship SUV lineup.

The 2 models cater to different family needs through their seating configurations. The third-generation Tang has 5 seats, while the Da Tang offers 7 seats in a 2+2+3 layout.

The third-generation Tang measures 5,045 mm in length, 1,980 mm in width and 1,740 mm in height, with a wheelbase of 2,950 mm.

It features BYD's second-generation Blade Battery and flash charging technology, offering a CLTC range of up to 850 kilometers (528 miles) in the company's latest expansion of its long-range electric vehicle lineup.

At normal ambient temperatures, the battery can charge from 10% to 70% in about 5 minutes and reach 97% in about 9 minutes, according to previously released information, supporting faster charging on long-distance trips.

The cabin features a dual-screen layout with a 30-inch panoramic display and a 35.4-inch integrated display positioned farther forward, alongside an AI desktop, customizable cards and voice interaction.

The SUV offers 3 two-tone and 5 single-color exterior options, Lu said. It also features a frunk, more than 47 storage compartments and over 28 expansion interfaces, emphasizing family travel and cargo needs.

The third-generation Tang comes standard with the God's Eye B driver-assistance system across the lineup and features the DiSus-A intelligent air body control system, according to previously released information.

The pre-sales announcement also highlighted dual-chamber air suspension, intelligent electric all-wheel drive and the iTAC intelligent torque control system, though equipment availability varies by trim and remains subject to each variant's specifications.

The pre-sales launch continues BYD's overhaul of the Tang family. The Da Tang, which reached the market first, sold 14,000 vehicles in October and 54,222 vehicles cumulatively from June 17 through October 31, according to figures previously released by Lu.

The Tang series sold 16,664 vehicles in October, up 15.24% year-on-year. From January through October, sales of the SUV series totaled 98,278 vehicles, down 25.28%.

BYD Tang series monthly sales

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BYD is accelerating product updates to support sales growth. Yesterday, its Denza sub-brand launched the updated N8 SUV, offering battery-electric and plug-in hybrid options with a 5-seat layout aimed at family buyers.

BYD sold 490,168 new energy vehicles (NEVs) in October, up 10.97% year-on-year and marking its highest monthly total this year, according to data compiled by CnEVPost.

Battery-electric passenger vehicle sales rose 37.38% year-on-year to 305,743, exceeding 300,000 for the first time. However, BYD's domestic sales in China fell 10.57% over the same period, underscoring continued pressure in its home market.

BYD said a supplier's code entry error caused the incorrect installation and will provide free inspections and wheel rim swaps.

($1 = 6.7152 yuan)