Joya: new Swiss CPO replaces four charging provider brands

The newly formed Swiss charging provider Joya is now bundling the charging offerings of Energie 360° Mobilität, Gofast, Swisscharge, and Move Mobility. With more than 7,500 public charging points, including over 1,800 fast-charging points, Joya is now the largest CPO in Switzerland from the outset.

ID. Buzz at a Joya charging station

Image: Joya

Consolidation is underway in the Swiss charging market: Energie 360°, a utility company majority-owned by the city of Zurich, is merging its charging brands – some of which were developed in-house and others that were acquired over recent years. These include its own division, Energie 360° Mobilität; the charging pioneer Swisscharge (founded in 2014); the fast-charging provider Gofast, fully owned since 2022; and last year’s acquisition, Move Mobility, which alone added 4,700 charging points to the portfolio.

“By consolidating our mobility activities under Joya Mobility AG, we are creating a strong, future-proof mobility company that consistently aligns with customer needs and is driven by high innovative power,” said Romeo Deplazes, CEO of Energie 360°.

Joya operates 7,500 public charging points

Joya cites a range of figures for the size of its charging network. The prominently highlighted total of 25,000 charging points includes both public and private units, primarily from fleet customers. However, the actual public charging network comprises 7,500 points, making it Switzerland’s largest. Of these, 2,200 belong to Joya’s own network, for which the company offers its own subscription tariffs, while 5,300 are operated on behalf of partners such as Coop. Joya also states that it operates 1,800 fast-charging points.

The new Joya app will launch soon. It will allow customers to easily locate charging points, view transparent pricing, manage subscriptions, and start and pay for charging sessions. Additionally, a new B2B portal for businesses and fleet customers will enable them to manage user groups, pricing, and charging stations. “We make e-mobility simple,” said Reto Baschera, CEO of Joya. “With a nationwide charging network for Switzerland, a single app, transparent pricing, and attractive subscriptions – for electric car drivers and businesses alike.”

The first charging locations have already been rebranded under the new Joya name. Over the coming months, existing offerings and sites will also gradually transition to the Joya brand.

Joya to invest 150 million francs

Joya is also announcing significant investments in Switzerland’s charging infrastructure: by 2030, the company plans to invest around 150 million francs (~€160 million euros) in expanding the national charging network. “We will not only maintain our position as the leader in the Swiss e-mobility market but also actively expand it,” emphasised Baschera. This ensures that a significant portion of value creation remains in Switzerland. To further strengthen customer loyalty, Joya is also developing a loyalty programme for frequent drivers, advantageous roaming offers for neighbouring countries, and Autocharge/Plug & Charge by 2027.

The new Joya brand also represents a strategic shift for its parent company, Energie 360°. In the future, the Energie 360° brand will focus exclusively on its core business as a provider of energy solutions, while Joya will clearly represent e-mobility. At the same time, Joya remains a wholly owned subsidiary of Energie 360°.